NAB FCP letdown?

[Pat Mcgowan]

If Adobe gets their act together and Apple does not, the CS* suite may well be the future of desktop video.

[Walter Biscardi]

[Pat McGowan] “If Adobe gets their act together and Apple does not, the CS* suite may well be the future of desktop video. “

I love posts like these. I’ve been reading them since 2001. All that’s happened is we now have over 1,000,000 registered users of Studio.

See here’s the thing. Nobody forces anyone to use Final Cut Pro. You have NLE choices and the choice is up to you. Of course everybody wants things cheap, so FCP fits that bill nicely and you absolutely will not find anything like Color out there for even close to $1,299 that does anything like what Color does.

And I think the big letdown for folks is for those who follow all the rumor sites. They’re 0 for 2 in the last two months alone.

So if Apple does not have their stuff together for you or anyone else, so what? That means you start looking for another solution like I did with Media 100 back in 2001. After 6 years of happily editing on Media 100 I just decided it wasn’t serving my needs anymore. I made the decision to go to Final Cut Pro because it better served my needs and the Pinnacle CineWave board was awesome. FCP continues to serve my needs and even grow my business.

But if tomorrow Apple announces, “well we’re not going to support Studio anymore” well then I’ll go and see what else it out there. We’ll run Studio for a bit and then switch over to whatever else we need to keep the productions flowing. FCP is just a tool. Whining about “Well Apple better get their act together” really is just a useless excercise.

We all know Apple is going to do what Apple is going to do and they will let us know when they darn well feel like it. If that doesn’t work for anyone, well then look elsewhere and get something, and a company, that suits your needs.

Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

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[Russell Lasson]

Pat, this is Apple that we’re talking about. Relax:)

Adobe does have some great products though. You should already have they’re production studio anyways. So try out Premiere and see if you like it. You won’t hurt Apple’s feelings.

-Russ

Russell Lasson
Universal Post
Ridgeline Digital Cinema Mastering
Salt Lake City, UT

[Devin Crane]

Read an interesting article today on Mac Rumors, before you pass judgement it wasn’t a rumor about Leopard’s or FCS3’s release. It was about Nvidia’s Parallel GPU encoding that took HD footage and encoded it in what should have taken an hour and did it in minutes. With Snow Leopard including Open CL and FCS3’s relation to Snow Leopard I don’t believe Apple is just sitting on their laurels. They are just not sitting on NAB’s schedule anymore.

[Pat Mcgowan]

Totally relaxed here Russell and Walter. I’ve been around the NLE game as long as anyone. Started with a nonlinear audio rig called Soundstation II in 1989, moved into Protools, Avid, Matrox Studio, D-Vision, Discreet Edit, Matrox AXIO and now FCP. I love the concept of the Adobe Suite (we have used CS3 on AXIO as our main stations for some time), just don’t like the lack of corporate will to make it a truly Pro application suite. Now that we have jumped to FCP (six workstations on order) in response to the obvious market dominance, I just want to see the software and hardware continue to evolve and improve efficiencies and quality for my business.