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More Blogs on FCPX
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[walter biscardi] “That’s an easy answer. Avid does not support the AJA Kona board today. We have 6 of them here along with a BMD 3D Extreme card.
If Avid did support the AJA Kona board today, we would already have at least one copy of MC 5.5 in here to test out the workflow.”
So maybe this is why competitors keep their development release time lines secret. Maybe this is also why Apple is willing to release a 1.0 product in June rather than a 2.0 product in December. If Avid knew Apple’s timeline and guessed thousands if not millions would jump to them if the Kona board were supported, they may have prioritized support for that.
On Apple’s side, they know there’s going to be costs one way or another for people to jump. Their strategy was to make a presentation at an event (NAB) where they know those decisions are made. Their strategy is to get something out the door that’s at least workable while they race to add the other features while their competitors race to support things to encourage the switch.
Apple was proactive in deciding when to shoot the starting gun. I suspect they timed it to their best advantage given the current circumstances. That’s why I think they’ll be up to speed by the end of the year. This is a relay race they plan on wining in stages. It explains the timing, the “secrecy” over what was/wasn’t revealed, the different strategy than in the past.
We know very well they’re watching the reactions online. They aren’t going to fold up their post production tent and go away . . . nor will they settle for a “lesser” product. It’s a strategic move with calculated risk/benefits.
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[Craig Seeman] “On Apple’s side, they know there’s going to be costs one way or another for people to jump. Their strategy was to make a presentation at an event (NAB) where they know those decisions are made. Their strategy is to get something out the door that’s at least workable while they race to add the other features while their competitors race to support things to encourage the switch.”
We don’t even know if FCP X will support hardware cards like the Kona and BMD cards. I have multiple meetings with folks at the show and the overall answer I got was “we don’t know.”
I did get the sense that the hardware manufacturers were talking much more about Avid than they ever did in the past. It appears Apple is going the “we’re all the hardware and software you need” approach. After all they have ColorSync which will make all your monitors show color and interlacing perfectly now so why do you need those pesky external monitors and projectors to view your work? You can do it all with our laptop.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media -
Certainly the FCP X preview announced the integration of ColorSync into the app to enable color space managed workflow … but I didn’t see anything that suggested Color Sync now managed display of interlacing? Something else entirely surely.
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[walter biscardi] “We don’t even know if FCP X will support hardware cards like the Kona and BMD cards. I have multiple meetings with folks at the show and the overall answer I got was “we don’t know.” “
Hey, Apple didn’t show Final Cut Pro exporting files. Maybe it can’t export files! How will we deliver work?
Seriously, this level of paranoia about lack of support for basic features is entirely unjustified. Obviously it might take a little while for third party hardware to support the new release, but the idea that FCP X fundamentally doesn’t support video output, which is what you seem to be suggesting, is completely crazy. You seem to have talked yourself into believing this is literally iMovie with a slightly rearranged interface and support for ProRes, for $299. Whatever it is, it’s not that; the existence of such a product would make no sense.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read What is FCP X’s relationship to iMovie? on our blog.
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[Andy Mees] “Certainly the FCP X preview announced the integration of ColorSync into the app to enable color space managed workflow … but I didn’t see anything that suggested Color Sync now managed display of interlacing? Something else entirely surely.”
Display of interlaced material on progressive displays is a long-solved problem. See any non-CRT TV in the world. Or consider the fact that you could pop a DVD with interlaced video content into your Mac in 1999, and play it back without interlace artifacts with the DVD player app that shipped with Mac OS 8.5.
It’s possible FCP X doesn’t address this, but with a newly written engine, designed to exploit the power of modern graphics processors, it’s more likely that it does. Perhaps not sufficiently to use for detecting issues with interlacing during QA, but sufficiently to cleanly display interlaced content while editing.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read What is FCP X’s relationship to iMovie? on our blog.
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[Chris Kenny] “Display of interlaced material on progressive displays is a long-solved problem. See any non-CRT TV in the world … etc etc “
Wasn’t aware anyone was disputing that Chris. My post is in response to Walter who seems to be under the impression that ColorSync would be somehow responsible for handling this in FCP X.
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I don’t see a huge difference between how Apple runs things to ANY soft- or hardware developer. Some things are kept secret, sometimes you have “sneak previews” or “technology demos” – everyone does it so I don’t see why people are all fired up about FCPX.
I’d love to try AVID MC 5.5 in our shop but their lack of hardware support makes that impossible. I’d love to start using Resolove in our shop, but the requirements of BM Videocards and nVidia GPU’s makes it a much larger investment. Low and beyhold – the Resolve team has sorted half of my “issues” there with their new release. Can I still “trust” they will develop the product as I want? Nope, I never can and it’s the same with all vendors. For now, when FCPX and possibly FCSX hits the AppStore all current FCP editors have options if the next and greatest from Apple comes as a dissapointment. Premier offers a very similar tool-set and most people using Photoshop / After Effects already owns their copy. Can we trust Adobe will keep up the race against the competition? Not at all, maybe AVID will revive in 2012 as the Final Cut off this milenium.
Use the current tools that goes your work done and don’t worry to much about the future. At the moment I don’t see that many “game chaining features” in AVID / PREMIER to seriously concider moving from FCP7. I also think Apple would be CRAZY to kill off it’s current high-end userbase, given.. They do know how to make $ in the dinky-toy market for real and maybe their are happy to keep FCP as a “midranged” editor. Time will tell.
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Erik Lindahl
Freecloud Post Production Services
http://www.freecloud.se -
[Erik Lindahl] “Use the current tools that goes your work done and don’t worry to much about the future.”
I’m sure thats a very laudable outlook Erik, but where’s the fun in that … especially in a forum intended (currently) for discussion of a “future” product? 🙂
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[Erik Lindahl] “I don’t see a huge difference between how Apple runs things to ANY soft- or hardware developer. Some things are kept secret, sometimes you have “sneak previews” or “technology demos” – everyone does it so I don’t see why people are all fired up about FCPX.”
You are absolutely correct. It is standard practice and there are established business reasons for that practice which I’ve posted elsewhere and repeatedly in this forum.
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Speculation is fun.
Mental illness though should be treated.Imaginations can run wild but if it’s off the cliff it may land in a different territory.
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