Media 100 and Marketing

[Bernhard G.]

Hello Marcus,

form a consumer point of view I would also appreciate
a better marketing. Marketing not only is something
to gain new customers, but also a form of legitimation
for current ones.

So as You (I assume) I don’t like getting into situations of justification
when telling someone that we also have M100s.

In my posts I simply wanted to reconstruct what’s going on behind the scenes
to make something understandable (also for myself!),
classical consumer considerations cannot explain.

Best regards,
Bernhard

[Marcus Warren]

Bernhard, I think that you have a very good point. Marketing not only gains new customers, but legitimizes the product for current owners.

I think a few people have hinted about this next point over the last couple of years; when a company like Artel does not does not do a good job of marketing a product like Media 100, that inaction sends negative vibes. I am always thinking in the back of my mind, is Boris really committed to Media 100? Will it last much longer? I understand that Boris has a tie to Media 100 dating back to the beginnings of the software. Perhaps he sees a duty in keeping it going. But my question is, does he have the passion to see it succeed?

We’ve been on this conversation for a few days now, and as I noted in my initial post, whenever this topic comes up, Boris and the company reps go silent…

[Michael Slowe]

Only three of us took an interest in this thread, that must say something and does not auger well for the future I have to say.

Michael Slowe

[Nick Griffin]

[Michael Slowe] “Only three of us took an interest in this thread”

Ummm… actually I count four of us. I think one of the most valuable insights offered in this thread was:

[Bernhard Grininger] “Marketing not only is something
to gain new customers, but also a form of legitimation
for current ones.”

I too have seen the eye rolls when I tell others in the business that I edit primarily with Media 100. Then I have to explain that if they haven’t seen it since the turn of the century and if they haven’t used it head-to-head with another NLE then the superior airs they take on are hardly justified.

But the fact of the matter is — I assume — Boris makes one hell of a lot more money off the plug-in side of their business so what’s the percentage of, as a company offering a competitive product, getting in the face of the other NLEs who bundle Boris products?

Sad, but probably true.

[Peter Dearmond]

Rest assured that many more are reading this thread with interest. I love my Media 100 and will continue using it, but like others I have concerns about both marketing and product development. Is this even a 64-bit app? Has it been rebuilt with Cocoa? Of greater concern is the dearth of plug-in development for Media 100. Look at ToolFarm, FXFactory and others (Boris!!!), and you’ll find nothing for Media 100 — it’s as if my favorite video program doesn’t exist. Yes, I know we have Red, but… no outside vendors apparently see a profit motive to develop plugins for Media 100. These are serious concerns. I would feel better if we could hear about future development plans from Boris.