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MC 5.5 Avid’s last 32 bit editing system!
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Very true.
However, the ability to not deliver what is being promised points to something to wrong somewhere.
Funny, I almost mentioned the uncompressed Adrenaline HD option. I remember that. Along with their old white-paper touting the benefits of 8 bit video over 10 bit video. I also remember some direct emails long ago calming my DVE concerns with how awesome the then forthcoming 16bit OpenGL DVE would be.
Improving your reputation among those with long memories is tough climb. Heck, if I could associate with a more forgetful lot of people my own reputation would be a lot better.
3rd party stuff is one thing, native hardware and software another. Product lifetime paths or involving users with development plans are within reason for expensive post products. Other industries like telecom, microprocessors and automobile manufacturers do this to varying degrees. Doesn’t have to be extremely specific or in great detail.
Arri has been forthcoming with the growth plan for Alexa. Sony has long stated their intentions with the SRW camera by projecting SR cards and the 35mm sensor. RED was practically selling balsa wood when they outlined their first cameras. Maybe not the best example but it does happen.
Avid did this at the turn of the century discussing Symphony’s expansion into the 2.0 product even before 1.0 shipped. The development of the color corrector was pretty open and involving of industry veterans, not in beta but in consultation. As were many early versions of Composer.
Most recently a lot of customers want to know what is going to become of Symphony or the product in general, etc.
It is a win-win. It lets purchasers make better more confident decisions, prevents some defection to competitors, helps retain finances for future expenditures. It also assists the main manufacturer and 3rd party developers avoid mistakes.
Maybe Avid could of found out that turing up the heat on 64 bit and down on smart tools would meant more sales quicker and more happy users. Direct Arri Raw support may also have been a better move too.
However it only works if there is sincerity and folks aren’t really flying by the seat of their pants. You got to have a plan to share it.
I’m happy that 64 bit is on the way. Don’t think that will be vapor ware.
I still want to know what hardware purchases I should be weary of.
Chris Magid
RTVFchris magid
chris@gortvf,com
Renaissance Television & Film
http://www.gortvf.com -
[chris magid] “I still want to know what hardware purchases I should be weary of.”
According to the Avid website the Nitris Classic and the Adrenaline will not be supported past v5.5 and a new version of the software will be released in 2011 that is not compatible with this older hardware.
https://avid.custkb.com/avid/app/selfservice/search.jsp?DocId=385855&NewLang=en
They offer to upgrade the older boxes to DX hardware to be ready for the new version and we now know that the new version will be 64bit.
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sloooowly catching up to Vegas.
lol
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[grinner hester] “sloooowly catching up to Vegas.”
D’oh!
I remember seeing Vegas demoed at an Editors’ Lounge about 6 years ago and trying to find the hidden boards in the computer that were giving it so much performance. There weren’t any, it was just newer code. On the other hand, the interface was horrible for editing.
No one has the perfect edit system, it really depends upon what your workflow is. That determines which system will be best for you.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Yeah. But it has been a long while since you could buy Adrenaline or Nitris DNAs. Unless they are concerned about the used market.
Guess they could be.
chris magid
chris@gortvf,com
Renaissance Television & Film
http://www.gortvf.com -
[chris magid] “Yeah. But it has been a long while since you could buy Adrenaline or Nitris DNAs. Unless they are concerned about the used market.”
I think you are missing the bigger picture. How about all the folks still running windows XP. And yes, there are a LOT of them. What if you had a facility with 20 systems on XP and you have contemplating whether it’s worth making the jump to Windows 7? That’s just an example of how some can be impacted by this.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca
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