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making video into a cartoon – coming soon….
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I am new here, I am a webdesigner(new to After Effects) and this tutorial that is comming up is EXACTLY what I need for one of my projects …thank you very much for your efort and I can’t wait to see how it’s done.
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to me the schwab commercials are idiotic and kind of creepy. you have to wonder what they think the graphic metaphor means. they seem to be saying the cusomers (you and me) are just cut-out cartoonish characters without a lick of humour or irony. seems like another example of a some art director who had seen “waking life” and who thought it would be a way to sell stuff to gen-X consumers who had also seen linklater’s film and would somehow say to themselves, “oh schwab is so cool, they saw “waking life” too. i’ll sign up.” the medium is wildly off key from the message of the spots, a little like the stuck-record-buy-it-by-the-yard-rave tracks under the baby food commercial or shine all over the ‘roids medication spots. as to whether the commericals are succesful or have “major attention” because they’re “different”, i wonder, really are they? just ‘cuz we’re talking about them on a technical forum doesn’t mean the rest of the world even notices or that schwab’s bottom line has ticked up because of them. i think they’re just bad (but expensive) advertising. the style is mechanical, co-opted and ripped-off, totally without charm or appeal to even the people they thought it would attract.
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Whatever your opinion (a lot of which I agree with), you should know that it’s not a ripped off look. the look is from the same studio that did waking life and the upcoming A Scanner Darkly. There is only one studio in the world that can currently do this – Flat Black Films – since the own the proprietary software that created the look.
It’s my understanding that they wanted a unique look, and since only one studio in the world can do it, there would be nothing else like it on TV at the time- and in that, they’re right.
Check em out:
https://www.flatblackfilms.com/
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Aharon Rabinowitz
aharon(AT)yahoo(DOT)com
http://www.allbetsareoff.com
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Creative Cow Master Series DVD
particleIllusion Fusion Volume 1
available @ http://www.pIllusionFusion.com -
There can be a lot of discussion about this. Many animators only work on 12 fps except for walking cycles where the camera moves. A 12 fps camera does not use to work. It’s fascinating that most of those things discovered during the early Disney features can’t suit that ad you made… because there was not such a camera movement in those days.
In the Wallace and Gromit feature there’s a lot of 24 fps camera with 12 fps animation. But I can only talk about the first minutes of the movie, because later I got hooked on the story, which is what seamless animation has to do. And I didn’t experience that in Waking Life. There I got bored after a while.
I think one of the things needed for this kind of animation is to keep still objects really still and avoid a Dr Katzesque shake. We are used to tiny movemets of parts of the body that aren moving a lot in real life and Pixar has managed these details wonderfully for 3d, but if you are talking about 2d or that filtered animation, too many things get your attention at the same time.
For example, in your great ad again, the camera does not look that artificial for me, as the shape changes in the backround wall.
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Well, not necessarily. Attention doesn’t always = profits. In many advertising books they point out that advertisement can in fact promote less sales for your product if done incorrectly. So ads don’t range from no effect to positive effect. They range from negative effect to positive effect. So the wrong advertisement is the same as paying lots of money to turn people away from your product.
sorry. my .02 😉
Chris Smith
https://www.sugarfilmproduction.com -
Normaly I’d agree with you, but in this case, they aren’t targeting financial professionals. They’re targeting Joe Average. The same people that had the word D’oh added to websters dictionary.
Aside from a companyI sometimes do voiceovers for, I can’t think of a single other group that does the same thing as schwab- becasue it’s not what I (or mostr other people) think about regularly. So if they can use wierd animation to get my attention, then it’s only good…
On a side note – I once saw a news report about how untrue an election ad was. How it was full of slander and complete falsehoods. They showed the ad, and then explained why it was a lie. Then they went to commercial… And that ad played for real. now THAT had the exact opposite effect it was intended to have.
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Aharon Rabinowitz
aharon(AT)yahoo(DOT)com
http://www.allbetsareoff.com
—————————————-
Creative Cow Master Series DVD
particleIllusion Fusion Volume 1
available @ http://www.pIllusionFusion.com
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