MacPro prices released.

[Bret Williams]

How About BMD? I think there’s something going on over there. Giving away Resolve, and then making it a near editing platform. And supporting plugins now too. I’m guessing next years move will be to actually make it an editing platform to be reckoned with. And free, but only works with their monitoring devices. Or the full version free with their cameras. Sounds very Apple like. Not to mention how much the is starting to look like X. They need some sort of 3D or 2.5D engine and they’ll have a pretty nice smoke-like app. They already have the color grading, tracking, key framing and media management. And free. Makes ya wonder what they’ve got planned.

[Marcus Moore]

That’s the game these days- commoditize your competitor’s profit centre- and Apple certainly isn’t the only one doing it. Though they seem to be the only one who trying to actually make money from hardware.

Google gives away almost all of their software offerings- and sells their Nexus tablet hardware at break-even prices. Because their profit centre is search.

Amazon discounts just about everything at razor thin margins- trying to squeeze out as many brick and mortar competitors as possible. And they also sell their tablet hardware at pretty much cost to drive sales of content on their store.

Apple commoditized software to sell hardware for as long as I can remember. FCP and Logic were both drastically cheaper than the incumbents when they were released over a decade ago. Apple gave away iLife software suite on all new Macs. So their recent move to make OS and consumer software free isn’t that surprising.

But I personally don’t see them following suit with their professional apps.

[Bret Williams]

[Marcus Moore] “Though they seem to be the only one who trying to actually make money from hardware.”

And BMD, which was the point of my post. BMD gives away the software, which can only be used on their hardware. As well, they give away their top tier software with their cameras. In any case it’s a similar model. They’re making money off the hardware. Anyone that wants to use resolve has to use their hardware. And their model fits in nicely with Apple, unless they start to compete with X. Then the inexpensive editing app is cross platform.

[Marcus Moore]

Yes, absolutely. It will be interesting to see how Resolve plays out. As editors, Smoke and Resolve both have a long way to go to be competitive editing platforms.

If FCP were to be gone as an editing choice tomorrow, Resolve with a strong editor would certainly be near the top of my list in terms of choices.

[David Mathis]

[Bret Williams] “How About BMD? I think there’s something going on over there. Giving away Resolve, and then making it a near editing platform. And supporting plugins now too. I’m guessing next years move will be to actually make it an editing platform to be reckoned with. And free, but only works with their monitoring devices. Or the full version free with their cameras. Sounds very Apple like. Not to mention how much the is starting to look like X. They need some sort of 3D or 2.5D engine and they’ll have a pretty nice smoke-like app. They already have the color grading, tracking, key framing and media management. And free. Makes ya wonder what they’ve got planned.”

Not sure that Resolve is really a fully featured editing software at this point but appears to be heading in that direction. Just a feeling but maybe we can get most everything done inside of Resolve and not have to deal with a crazy workflow, time will tell.

[Gary Huff]

[Andy Branner] ”
Which I guess is admitting that any and all paid upgrades of e.g. Avid of the last 5+ years were a rip-off, by that logic.”

I guess you have a poor understanding of the word “logic”?

[Andy Branner] “”advanced features from iMovie”??!! LOL! Those being?”

Here you go, Beavis.

[Marcus Moore]

Yup. iMovie purports some great changes to the file structure and media management- and the return of some welcome Legacy features like “used media”, “join clip”, and the “white balance picker”.

[Bret Williams]

No it’s not yet. But BMD follows Apple’s model of giving away software to sell hardware. A slightly different model, but similar. It’s kinda strange though, because Avid very much worked this way until a few years ago when FCP legacy pressure made them give up this model. And now we see some trends back toward it.

[David Mathis]

I do believe that Resolve is a great tool for offline editing and it has tracks!

Here is the workflow I am thinking of:
Offline in Resolve
Online in FCP X
Compositing in Nuke
Motion and After Effects for motion graphics
Color grading and finish in Resolve

Perhaps I could do motion graphics in After Effects, lower third along with other basic stuff in Motion and bring this all into Resolve for grading and finishing. Not sure if this is the most ideal workflow but looking at alternatives because I really don’t feel like paying a monthly subscription fee.

[Bret Williams]

Shirley, you’re joking.