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Looks like the FCP X forces converted another AVID editor. Wonder who gets the toaster prize?????
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Because of stuff like this crap, posted a couple of days ago in a Reddit “professional editing” forum…
“from the titanic to noahs ark. a tour of editors that the industry as a whole has left behind. An article that almost no-one will need.”
Happily, nowadays a post like that finally draws more negative feedback then positive —but it was posted just the same.
There are still wide, deep pockets of editors out there with their thinking ossified at the state where X should only be seen as a useless little toy.
Why let that continue without challenge?
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Bill,
Without context, it’s very hard to understand what this quote you referenced means:
“from the titanic to noahs ark. a tour of editors that the industry as a whole has left behind. An article that almost no-one will need.”
Quite frankly, it sounds like an FCPX fan talking about Avid editors, more so than anything else. And honestly, if you are going to Reddit for civil conversation, you’re probably in the wrong place.
– Oliver
Oliver Peters – oliverpeters.com
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[Shane Ross] “You might see some of the future right, but man, are you off the mark here.
“Perhaps.
But I do a fair bit of work with professional media buyers.
If you listen to the big radio advertisers for those “populist” radio shows you’ll start to notice something.Overall the advertisers fall on a VERY narrow spectrum.
It’s not generally the big companies looking to reach wide bands of the population and most CERTAINLY not those marketing to young buyers seeking to establish brand loyalty for the long run.
Those ad dollars look elsewhere.
Talk radio is also awash in “anxiety brands” like gold and silver investments, etc, etc. products that appeal to older, more conservative buyers.
Nothing wrong with that, but when those ears age out and die off – what will replace them?
Said another way, is ANYONE speaking to the under 60 set via radio these days? Where’s the new Prairie Home Companion for the hip? I know mandolin genius Chris Thile is trying to help NPR move forward in that space – but that’s Public Radio. And maybe Brandi Carlile and the Highwomen, can help – but that landscape is pretty sparse when it comes to mining dollars via JUST radio.
We’ll see.
Just a
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Sorry, I didn’t feel it was right to attribute it since it was met pretty negatively.
It was a comment in response to Michael Yanovich’s article to which I referenced originally, but on a sub-reddit for pro editors.It was clearly suggesting nobody does (or should) take FCP X seriously even today.
Sorry the context wasn’t clear.
It was nice to see the comment gather pretty negative feedback from those who commented. But someone still felt comfortable publicly posting that, so there is clearly a good bit of that sentiment still being articulated.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
“It was nice to see the comment gather pretty negative feedback from those who commented. But someone still felt comfortable publicly posting that, so there is clearly a good bit of that sentiment still being articulated.”
The COW doesn’t seem to be feeling well tonight, so quotes in replies aren’t working correctly.
In any case, even with that context, that sentence from the post doesn’t seem to make a lot of sense. But of course, finding people saying dumb things is a lot of what Reddit is all about. Not to mention that very few, if any, active professional film/TV editors working at the high end, ever really hang out at any public forum. Many of those actually have more experience with multiple platforms than you might think.
– Oliver
Oliver Peters – oliverpeters.com
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