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Looking for bridge high enough to jump off of…
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This just means you either have to become happy to play chopstix quickly or confident enough to advertise a well-honed symphony.
Chopstick players sell more classical pieces with original flair than old school account executives with bad ties.
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[Ned Miller] “Every house now has a piano and unfortunately they are happy to hear the kids playing “chopsticks”.”
Yea, and the sad fact is they’re happy because they are THEIR kids. God forbid any of you have a marketing or project manager get their hands on any kind of editing system… even iMovie. Suddenly they fall in love with their own work, even when it’s pure crap. It’s THEIR kids and they’re blind, deaf & dumb to any faults. When “good enough” gets mixed up with “saving money by staying in house” with “proud we did it ourselves” it’s easy to be hosed.
Solid sales techniques and deep relationships are the only way to combat this, and sometimes even that doesn’t help.
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[Nick Griffin] “When “good enough” gets mixed up with “saving money by staying in house” with “proud we did it ourselves” it’s easy to be hosed.
Solid sales techniques and deep relationships are the only way to combat this, and sometimes even that doesn’t help.”
I agree with Nick. Just because the current flavor of the month that sells easily at this moment in time is cheap homemade crap, no matter how anyone wants to try to spin it (Grinner), it’s still cheap homemade crap.
And, just because some of us choose not to settle for cheap homemade crap, that doesn’t mean we’re stupid, or that we’re dead meat, or that we’re out of touch, it just means we don’t settle for cheap homemade crap.
Face it, if you get known as the guy/girl who creates cheap homemade crap, you’ll be making that same crap the rest of your life.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
EPK Colorist – UP IN THE AIR – nominated for six academy awards
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.
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Read:
https://blog.visiblegains.com/index.php/business-casual-video/
THIRD PARAGRAPH DOWN. This sums up what I have been experiencing, propelled by the recession and now with the ease of one touch cameras, a trend among clients to eschew a polished look. This blogger terms it “casual video”, what we call a low end look. I guess I am the only one seeing clients, big clients with LOTS of money, trending towards this “do-it-ourselves” look? They don’t consider it “crap”. And it’s lost revenue for me.
Ned Miller
Chicago Videographer
http://www.nedmiller.com
http://www.bizvideo.com -
David Roth Weiss: And, just because some of us choose not to settle for cheap homemade crap, that doesn’t mean we’re stupid, or that we’re dead meat, or that we’re out of touch, it just means we don’t settle for cheap homemade crap.
I have to agree with David. If it’s crap, people will eventually tune out and it will damage a company’s brand.
And I think Ned’s point is that even if he he went out and got a flip camera today and promoted that he does this type of work…it wouldn’t matter. Because the work is being done in-house with no intent or desire to go out of house. This would be understandable if it were companies with small communications budgets, but companies WITH budgets are doing it (hence his reference to Mayo Clinic).
I think a lot of this is reaction to hype. The camera has gotten alot of publicity, it’s dirt cheap and it’s easy to operate. That doesn’t magically make the people operating it good communicators.
It’s no differnt than the perception that creating videos that had a “youtube” look would draw attention. We lost some jobs over the last couple years to clients wanting that look. We even went so far as to create samples with no lighting and shaky handheld camera work…and the clients commented it still looked “too professional.” They actually WANTED the video to look amateurish. In one case, they produced it using students (it was a college recruiting video), and later, when they asked a group of incoming students to evaluate it, they all hated it and said it looked “amateurish.” So much for the “youtube” look.
In that case, I think it was a case of 40 and 50 year old marketing people creating what they THOUGHT young kids wanted to see…and it fell flat on it’s face. I think viewers are more saavy than people give them credit for. If it’s crap, people will tune out.
Chris Blair
Magnetic Image, Inc.
Evansville, IN
http://www.videomi.com -
Hey Ned,
If you really, really want to take the position from the loser angle – go right ahead and be one, don’t let me stop you, but please don’t drag me down with you either.
Video on the Internet, ipad, Digital Signage, mobile phone – it will be big time and it will be everywhere. So what? In the last week I’ve done 25 videos, reasonable budget, all to end up on the internet only – they won’t make me rich or famous, but I’ll be able to pay my rent for another month + I am already upselling with a view to use the same footage in their shop window and on a DVD.
An even better job, today I’ve been asked to help a client set up a Skype two-way for an overseas conference – again, won’t make me rich, but they are hiring me to do something that previously would have required an SNG van – at least I won’t be the one loosing out on buying one of those.
Rather than becoming the pessimist; seize the moment, become the consultant, the one who can help your clients with how to operate their Flips, get decent light, make a decent picture, edit it – they’ll love you for it and you will be their first port of call for all future requests + you will make a bundle of money too, whilst putting somebody else out of business.
But if you stick yourself in the corner looking like a baby without its dummy – then that is what you’ll become.
Cheer up!!!
All the Best
Mads
London, UKLatest video to watch here:
Mac Million Ltd. – HD Production & Editing
Blog: https://macmillionltd.blogspot.com -
What city are you in? I’ll move there.
Ned Miller
Chicago Videographer
http://www.nedmiller.com
http://www.bizvideo.com -
I agree with Mads Nybo.
Ned, you’re letting this Flip Video Camera defeat you.
I think its time to change your business model. Keep your head high.
The topic of your thread “Looking for a high enough bridge to jump off of…” is pretty disturbing.
Freelancer Designer Virginia – StephenHockman.com
Find out more about me, see my portfolio, and read my blogGraphic Design Info, Web Page Tips, Video Production Guide BLOG
My blog updated weekly with industry tips, tricks, and news -
London – and there is always space for one more here 🙂
All the Best
Mads
London, UKLatest video to watch here:
Mac Million Ltd. – HD Production & Editing
Blog: https://macmillionltd.blogspot.com -
[Mads Nybo Jørgensen] “London – and there is always space for one more here 🙂 “
And, if you want to eat Chinese food at 2am, London’s Chinatown is the only place I know that has hundreds of restaurants to accommodate you. Mads showed me that. They don’t call him Mads for nothing…
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
EPK Colorist – UP IN THE AIR – nominated for six academy awards
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.
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