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Let’s get back to what really matters around here. What is Apple going to ‘show’. Or not?
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The same rumors on fcp.co…
NDA for everyone, major new version, lots of enthousiasm in the room…Very curious if this is a release in a couple of days or something that’s weeks/months off and people were given a preview.
https://mathieughekiere.wordpress.com
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[Mathieu Ghekiere] “NDA for everyone, major new version, lots of enthousiasm in the room…
Very curious if this is a release in a couple of days or something that’s weeks/months off and people were given a preview.”
If it’s under NDA and there’s no announcement at NAB, then I expect there will be a bit of a wait
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[Bill Davis] “Whoever said a huge part of life is just showing up? Kinda nailed it this time.
“How big was the smile on your face, scale of 1-10?
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[Mathieu Ghekiere] “The same rumors on fcp.co…
NDA for everyone, major new version, lots of enthousiasm in the room..”So they are showing some people, something new.
I wouldn’t have guessed that scenario.
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It was a big smile, no need to arbitrarily quantify it. It would have probably been even bigger if I wasn’t a bit shell shocked. I had honestly expected nothing more than a variation on the type of “marketing update” that highlighted case studies – the kind of thing quite a few of us have seen before.
When the realization sunk in that we might actually see something more than that, it was more of just a pulse racing thing.
Was I smiling afterwards? You bet.
A couple of years ago, during one of the Facebook Google Hangouts a few of us do regularly – (Remember, I am talking about a specific conversation YEARS ago, not as any metaphor for the present Really). Richard Taylor asked us about what we wanted to see for X in the future. There were lots of ideas.
When it came time for me to toss in my two cents, what I remember hoping for wasn’t a particular feature, or to bring back something I used to have but that I was missing. I remember saying something like “Hey, this is a new tool full of new thinking and new ideas” what I want is for the Apple FCP X team to do things that SURPRISE me.
More features and more basic capabilities are great and always welcome – performance improvements are also ABSOLUTELY great. But they don’t really get my pulse racing.
Basically, and everyone around here knows, I’ve always believed that X represents lots of new thinking about what an NLE can be. And that essentially, there were things in it from DAY ONE that could improve how I do my work EVERY DAY because they let me approach everyday operations in new ways.
That’s what has always excited me about this tool. The potential for evolution. Not JUST refinement of the things we already understand.
And when looking back, from magnetism to roles to clip collisions to the keywording engine, it’s what makes X – well, X.
So yes, after the presentation I was smiling.
And that’s where I feel I should leave this.
SuperMeet tonight.
More friends to see.
Awesome NAB this year.
Later.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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Apple must have some Bad Ass NDA ……..
The radio silence about FCPX is deafening
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In this case, I just suspect that most of us see talking out of school about this as a lose/lose thing.
I suppose you could try to track down the middle-aged (but younger then me!) wedding and event production couple I overheard chatting in the first demo – unlike the many NAB pros working on movies, tv and advertising in the modest crowd who also felt the Apple presentation worthy of their time, perhaps THEY won’t take the whole NDA thing as seriously? But you’d have to ask them. And it’s just possible they too, feel a signed promise is just that.Just be patient. I’ve made it clear, and I think others will as well, that we saw something beyond our expectations. And just as obviously, whatever that might be – won’t be under NDA forever. So at some point, everyone gets to see what we saw and will be able to judge why Apple took this route. If at that time, you feel anyone, including me, over or under implied or “hyped” anything, you’ll be completely free to take us to task. Until then, I suspect most of us will simply abide by our signed agreements.
Simple as that.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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My post was half in Jest. I know you guys signed agreements and have to honor them. If apple has been taking the submitted suggestions seriously and incorporating some of the most requested ones, FCPX will be even better than it is, not that it will make me a better editor necessarily.
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[Bill Davis] “you might well have noticed that every attendee allowed into the room literally had to sign a multipage NDA prior to admission. Same for tomorrow I’m sure. Interpret that however you like.”
I will. Apple makes everyone sign an NDA for everything, including for food specials in the on-campus cafeteria.
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Of course. No tool will ever make anyone a better editor. As I’m overly fond of saying, it’s never the piano, it’s the player. But it’s also true that excellence in instrument conception and design removes barriers from a good player to help him or her be the best player they possibly can. A great example from FCP X 1.0 was the magnetic timeline. Back on its introduction, that was largely confused and misunderstood and we spent a lot of time right here on the Cow debating whether it represented too much unwanted “hand-holding” by the Apple designers. Nobody really argues that any more. By removing things like having to worry about clip collisions and track patching, X removed an obstruction from the editors focus on their real job – editing. After all, the more time an editors head is “in the game” the better, right? As viewed by lots of us know, magnetism is now just an everyday thing that works to let us focus better on the real task at hand. Firm following function and all.
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