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Internet News Provider using FCP X
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Gary –
I think it depends on who you mean by “people”. The average viewer (who was it who said “the masses are asses”?) still thinks it’s news, delivered in tiny, palatable, story-oids, easy on the brain, with little processing required.
I’m not being elitist here, but I do think that there are wildly diverse audiences out there; some, who just wish to have their opinions verified, and those who seek more detail, so that they can make the decision on the story themselves (in stories which are more than just who, what, when, where, how). The station I worked at, which has had a monopoly in New Hampshire for years, is considered by many viewers to be a joke, full of typos, misinformation, mispronunciation, and bush-league reportage. I watch it for the weather, which is right about half the time…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Brian Mulligan] “90% of our local news IS local. {indianapolis DMA #26]
“How many field crews do you still have on the streets? Got to be quite a few to do a live newscast without resorting to lots of “packages.”
Still, props to you. It’s clearly the best way to keep local people up on what’s happening in their back yard.
I wonder if it’s a bit bout competition and market size.
Arbitron had you guys ranked 40th. I’m in Phx where we were 14th (at least in 2012)
Last few times I was around a field crew, it was some poor guy was dragging a camera, sticks and a mic and not just shooting but doing his own interviews as “one man band” coverage.
That’s territory for the young folk. God bless ’em.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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I think most TV news should be thought of as entertainment. The story content is mostly in the audio and there aren’t many words in a 2 minute story. Hurricanes and tornadoes are interesting to look at, but a story on inflation with money being printed? In the SF Bay the local news is mostly crime reporting, yuck. Although the Chronicle has degraded, I still prefer to read the news rather than watch it. Most of the under 30 get their “news” on the internet these days or maybe on the Jon Stewart show.
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We have 25+ Photographers/Editors and 15+ reporters.
There are packages in the newscast but they are all shot and edited locally about local events.Arbitron measures radio as far was I know.
Nielsen measures TV.Brian Mulligan
Senior Editor – Autodesk Smoke
WTHR-TV Indianapolis,IN, USA
Twitter: @bkmeditor -
That is pretty much my take on local news
Up first local Crime and death, then weather and then sports.
Local news is starting to take their cue from National news in as far as it became clear that we couldn’t really do a national story that made a major corporation mad, because they may want to go to that corp for ads in the future.
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[Shane Ross] “Yeah, who has time to properly vet or resource anything?”
Shane has nailed it. There is no vetting. I remember when we all laughed at the notion that “if it bleeds, it leads”. Turns out, those were the good old days…
Unfortunately, the vast majority of Americans believe everything that Biff and Bambi say in the media. Never mind that Biff and Bambi know nothing about anything they’re reporting on.
I spend time talking to a lot of younger people and I’m amazed at how little they know about anything. It doesn’t matter what current event, they have half the information if I’m lucky, and forget knowing anything about any history before their birth.
I asked one young guy wearing a Che Guevara Shirt “Where do you get a T-Shirt with a mass murderer on it”? His response was “what?”. He knew absolutely nothing about Che, he just bought it because it was in his words “a fashion statement”. When I gave him a history lesson (both sides) he was speechless.
This last week at the pub, a guy who lived in South Africa was filling in the blanks on the other side of Nelson Mandela. I could tell that everyone at the table hadn’t heard any of this. They only knew the fairytale version of Mandela’s life. I appreciate many things about Mandela, but I also knew the other side of him.
I think knowing things help you to appreciate them more…
Mitch Ives
Insight Productions Corp.“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill
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Actually local news director will tell you they’d grab bigger audiences if they could run non stop weather (and mother nature helped by making it bad, cold, windy etc) Crime coverage is easy and quick – perfect for one man ban smaller staffs. President Reagan’s FCC deregulated stations – they no longer needed to create news programs to serve the public interest – that there was plenty of competition and choice with cable and satellite – so owners said – “time for you to make money” Adios ponderous thoughtful pieces, 45 second soundbites and stodgy anchors and delivery. Hello Infotainment. Been a long downhill ride since then.
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
[Brian Mulligan] “We have 25+ Photographers/Editors and 15+ reporters.
There are packages in the newscast but they are all shot and edited locally about local events.Arbitron measures radio as far was I know.
Nielsen measures TV.”A – Long may you run and keep those crews employed!
B – Duh. I’ve quoted AC Neilson stats so many times that I think my brain flew away. Should have auto-uderstood that when you noted DMA rather than ADI.
(Can you tell in my youth I ran an ad agency with a media buyer who did weekly presentations for both radio and TV buys in the same meetings?)
Sorry for my sloppiness. Rough week.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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