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From Apple Insider today…
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Herb, from Apple VP of worldwide iOS product marketing Greg Joswiak in the original post came this motherhood statement – ”Courage drives a lot of decisions in business,” he said. “Don’t hang on to ideas from the past even if they have been successful for you.” …
My point was that I could just as easily apply that back at Apple by saying I should not hang on to their ideas even though I have had past success with their products. However, I do not base my business decisions on such broad brush market speak. I know Bill is keen as mustard on the new paradigm and is looking for reassurance from within Apple that the new world order of editing is the golden path endorsed from the Apple priesthood.
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Gotcha. I was just sidetracked because your post came attached to mine, but yeah, that was an amazing load of crap. I always am deeply impressed when someone tells me how courageous they are. It’s safe to say that one of Apple’s core traits isn’t humility. In many ways their corporate identity reminds me of the WWF, another bold market leader that isn’t afraid of changing it’s identity and killing off it’s old favorites to make way for the new — unless they need Hulk Hogan for a quick ratings boost.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
Apple to me is the geek who was bullied becoming the cool kid with attendant bullies of their own.
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[Daniel Frome] “The majority – aka, the greater number of people who edit video in a professional setting, give YOUR agressive forum proselytizing a more balanced picture.”
Well then thanks, I guess.
I didn’t think I was anywhere nearly that influential. (and suspect I’m actually not.) but if you feel it takes the collective group to counteract my individual opinions in the minds of those who read these discussions, I’m honored to be even taken that seriously.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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The one related most to FCPX would be the second key: Simplicity
“Simplicity
The second key to Apple’s success is the process of making a complex thing simple, Joswiak noted. According to him, the company’s products begin simple, become increasingly simple as they are built, and then are brought back to simplicity.
“A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.”
”Especially those words in bold. They know all the stuff that made editing with FCP7 a pain, so they removed all of them and replaced it with lots of new advanced solutions.
Everyone pretty much agrees with FCPXs superior, organization tools, rough cut speed and fresh interface. Its the new and improved timeline that’s getting most worked up. But like everything else thats new, you just got to learn it. Its very powerful once you get to know it.
Quobetah
New=Better -
[Gerald Baria] “But like everything else thats new, you just got to learn it. Its very powerful once you get to know it.”
If experienced editors need to learn it, that suggests it isn’t simple or intuitive. Simplicity is also something that is almost always limiting to power users. I have been involved in software development with DAWs for decades and elegance and adaptable is what we aimed for, not simplicity.
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So what are you saying, that “experienced” editors ate shpposed to NOT learn anything new anymore cause the’re…uhmmm…experienced already.
The exact point of simplofication is take outall the redundant stuff and just make the primary purpose REALLY,REALLY good. Complocated software does not make it more pro, its just a testament to its lazy, unimaginative developer.
That’s what makes Apple differrent, they take the extra mile to break the rules..mix power and simplicity.
Quobetah
New=Better -
(frequent reader, rare poster)
It is SO nice to see this issue stated so clearly: Elegance, not Simplicity. THAT is the mark of truly excellent software that is both powerful and a joy to use. Thank you! FCP classic hit the sweet spot on that, whereas it’s why I can’t use FCPX (too simple), and get frustrated by Avid (inelegant).
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You have a very valid point there. But if I have to choose the lesser of the two evils it certainly won’t be simplicity.
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