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FCPX: A Lesson in Language
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That’s right. And Avid dismissed FCP as a little “wedding video” tool. And they got their asses handed to them in a few short years. Three years ago with the release of X, they dismissed it as non-professional and if you are a “pro”, Media Composer is the only tool for you. Amazing how that corporate arrogance can remain in a company that is burning cash and struggling to make any kind of profit.
Scott ( non- “pro”)
😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tim Wilson] “FCPZ was one of least Apple-y monstrosities ever unleashed on the faithful.”
Actually I’d give that award to Itunes. Which is still a monstrosity, but I’m guessing blowing it up and designing it from scratch might actually cost them some serious coin. Better to do that with Pro Apps.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “Yes, because words should never CHANGE or adapt, dammit.”
Language evolving naturally and a single company redefining language are not the same thing.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Herb Sevush] “Language evolving naturally and a single company redefining language are not the same thing.”
Well, so I guess when a single company actually creates something that works functionally differently from the original, they just have to keep using the same terminology?
A “storyline” has a specific meaning in X. In X we also have timelines, but the terms have different use cases and actually are applied differently. A qualified X editor understands this.
Just as nobody “owns” the definition of an EVENT. “Event shooters” often shoot weddings, but “Event marketing” has almost nothing to do with weddings.
This whole “the names are wrong” is just the general pissyness of a specific class of editors who didn’t want THEIR way of doing things to change and were resistant to adaptation.
It wasn’t good for them. So they argued it wasn’t good for anyone else.
They were wrong.
Because there are still plenty of traditional NLEs where they can keep using those terms.
FCP Legacy HAD to go away because Apple didn’t think it was good enough to compete for the next era of editing.
As we’ve now seen, if you want traditional language and a traditional timeline – there are choices out there for you. If you want to adapt to new language and new ideas, thats out there too.
Thou hast a poor petition, m’lord. Hie thee away, and thinkist thou upon it.
; )
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] In X we also have timelines, but the terms have different use cases and actually are applied differently. A qualified X editor understands this. “
Technically that’s not correct. In X you have a timeline window, but what we commonly understand as timelines, Apple has chosen to call “projects”. See, language can be confusing 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Bill Davis] “Well, so I guess when a single company actually creates something that works functionally differently from the original, they just have to keep using the same terminology?”
Apple can call a color with zero luminance “white” and I’m sure you would be able to justify it. They can call silence “grapefruit” and rename a dissolve a “penguin.” It’s their software, they can do whatever they want. I, on the other hand, have the right to bitch about those choices and complain about how it effects the wider workplace, both within and without the wonderful world of Apple. But by “bitch” I mean “to shower with praise” because I too can evolve language.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf
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