FCP-X – Application or Platform?

[Bill Davis]

[Steve Modica] “So ultimately, if you can field a product that costs $299 that good enough and supportable, you are going to gut the companies who’s business models require a $1500 product.”

Imagine what would happen if when we get into Thunderbolt optical territory – if whatever the MacPro they’re cooking up enabled you to do a workplace license for X where “extra seats” were bundled at a sharp discount, and the program used a Qmaster like construct to let you distribute rendering tasks around the processors in your shop automagically.

I’ve always thought that the App Store model fundamentally changes the dynamics of pricing. If Apple were to do this kind of “multi-seat bundling” virtually every penny of the incremental “extra seat” revenue would pretty much fall straight to the bottom line.

And I can see where Apple might already be making more net profit per sale with X priced at $299 then they did with Legacy at $1000.

When you own a virtual supply chain that essentially sells nothing but bit arrangements and has tens of millions of customer credit cards on file – everything changes.

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[Jeremy Garchow]

[Walter Soyka] “Let’s start with baby steps — can developers create custom UI elements in effects yet?”

Kinda, and have been able to for a little while now.

[Walter Soyka]

[Chris Kenny] “I have to say, though, at least for us the fact that you can’t split the different Creative Suite apps from a single licensed copy up over multiple systems significantly reduces this advantage. There’s not 100% overlap between the machines we need Photoshop/Illustrator/AE on and and the machines we want to edit on.”

I agree it’s not the best choice for everyone — just pointing out that FCPX is not actually the cheapest choice for all workflows.

But that said — has anyone here pick their NLE in 2012 based on price?

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[Chris Kenny]

[Walter Soyka]
But that said — has anyone here pick their NLE in 2012 based on price?”

I’m not sure “here” is the right place to ask. The primary strategic impact of price is probably to sway which NLE new users choose.

It may also somewhat influence how many seats of each NLE multi-seat facilities that use multiple NLEs install. If something is cheap, you tend to just throw it in every suite to gain flexibility; if it’s expensive you’re a bit more selective.

—
Digital Workflow/Colorist, Nice Dissolve.

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[Walter Soyka]

[Chris Kenny] “I’m not sure “here” is the right place to ask. The primary strategic impact of price is probably to sway which NLE new users choose.”

I get that — but that brings me back to my first point. If those new users also want Ps/Ai/Ae, then FCPX is no longer cheaper than the “free” NLE they’d get with their Adobe suite.

But even if they buy FCPX anyway — so what? Apple winning does not automatically mean Adobe losing. You might buy FCPX for editorial but still find Creative Suite worth buying for something else. Premiere Pro is all upside for Adobe.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[Walter Soyka]

[Jeremy Garchow] “Kinda, and have been able to for a little while now.”

Sorry, I am days behind, and not in front of a Mac at the moment. Are we referring to on-screen controls, or has one of the last couple updates added real custom UI elements in the effects panel?

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[Jeremy Garchow]

Glad you and your family are OK.

I was talking about on screen custom controls, nothing I’ve seen in the effects panel, yet.

Then there’s the new popup HUD for Red, but that just has sliders and drop downs.

[Walter Soyka]

[Jeremy Garchow] “Glad you and your family are OK.”

Thank you very much — I do appreciate it!

[Jeremy Garchow] “I was talking about on screen custom controls, nothing I’ve seen in the effects panel, yet. Then there’s the new popup HUD for Red, but that just has sliders and drop downs.”

I dig OSCs, I just wish they weren’t the only way. Here’s hoping.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[Jeremy Garchow]

[Walter Soyka] “I dig OSCs, I just wish they weren’t the only way. Here’s hoping.”

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