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Exactly which Paradigm?
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Apple is only predicting what they think “Pro” means. The only one that will define what “Pro” means is the industry. Only time will tell. At this point, it would seem they’ve stolen a page from the Joseph Goebbels playbook… “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.”
It is a lie to say that this program, in it’s current form, is “Pro”. What it may become is something very different than what it is… right now. Selling it as a “Pro” app, is a lie.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Marvin Holdman] “Bigger is not always better.”
It is if you want third party support. Third parties like to know there’s a large potential market base when investing in R&D. In many respects that’s exactly how FCP originally grew.
[Marvin Holdman] “We don’t get very many iMovie projects showing up, and I’m glad, but this thing is going escalate the quantity of sows ears coming at a broadcast entity.”
Not speaking of broadcast but FCPX opens the doors to bring back the low end corporate work that abandoned professionals for FlipCams and iMovie. FCPX is the kind of program that one can say “come here and I’ll dig you out of your hole.”
[Marvin Holdman] “Given the fact that most of the vendors of professional software for the Mac Pro platform have been feeling the same “bitch slap” that Apple handed out on the 21st (are the API’s released yet???) I think the exodus might be a bit broader than Apple imagines.”
Granted some vendors are P.O’d for sure but they are businesses and “bigger” means money. AJA, Blackmagic, Matrox are all working on things specific to the Mac market and beneficial to FCPX users. At least some of the plugin makers are hard at work. Of course some got “inside” favoritism. NoiseIndustries has something out the door. AutomaticDuck. Genarts has Sapphire Edge.
[Marvin Holdman] “They will simply wake up one day and find that companies like MC, Adobe, Smoke and Resolve have discontinued support for Apple products”
Let’s not forget what brought them to Mac in the first place. Actually FCPX failure could hasten their exit but if it succeeds. . . . They support Macs because Macs are used in post and FCP had to do with that. Adobe Premiere left because they couldn’t/didn’t want to compete with FCP . . . and came back because so “bigger” meant a bigger target for them.
[Marvin Holdman] “Believe me, Dell and HP are watching this thing closely.”
Dell who Blackmagic says expressly isn’t compatible with their cards. HP who said they will not be using Thunderbolt. Of course both make good professional systems but it really depends on how advantageous Thunderbolt becomes . . . and we know how Thunderbolt is consumer technology (sarcasm intended).[Marvin Holdman] “Apple’s move towards less powerful machines”
Wow, it’s exactly the opposite. iMacs have never been more powerful. Even iPads can do amazing things like edit H.264 natively. That speaks to taking best advantage of technology. It’s all more powerful machines, not less.
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[Marvin Holdman] “Jerry, I see that you are a trainer. I would expect no less from someone who anticipates doing business by training folks on this package.”
If it were that simple you’d see lots of iMovie trainers. People who pay for training generally are people interested in making money from the result of that training.
It’s also clear that Jerry is a working professional editor (and Producer).
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[Dan Hayes] “Can you give some details about your beta test experience? How long did it last, was there any back and forth communication between yourself and Apple about missing features, etc.”
It ran from the Cupertino briefing in February till launch (that’s when I got the official word the program had concluded). We were able to submit feedback, but only when I submitted a bug did I get a response asking for more detail. I did not get any replies for my feature requests, though one of them is slated to be added per the FAQ. It wasn’t a conversation, at least not for my part. Perhaps others in the group had a different experience.
Best,
Andy -
Hmm, that might mean features were locked down by February.
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[Jerry Hofmann] “From the time I ingest and finish it’s faster… it’s faster to try different takes using the audition feature. I’m not waiting on a render, trimming is also fast using keyboard commands. Skimming is faster than FCP 7 for sure, as is audio scrubbing. “
Are there functions such as audio mixing that you have found take more mouse clicks/keystrokes/time to perform?
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[Marvin Holdman] “I really do appreciate and need the insights of those opinions. Thank you for taking the time to respond in a pleasant helpful manner, Andy.”
Right back atcha! It is nice to discuss this stuff without the flame wars we had so much of the last few weeks.
Best,
Andy -
[Craig Seeman] “Hmm, that might mean features were locked down by February.”
My hunch is the beta was more to inform what comes after 10.0 than what came in 10.0. If we see XML support before September it isn’t because they started working on it June 21st.
Best,
Andy -
There are a lot of missing features, but the start of this is sure points at faster workflow. The mundane is being minimized (logging/metadata). I’ve always been a timeline editor. Put in slop and fix it down in the timeline window, and find all of that faster, and audition is awesomely faster. I don’t like the color, but it’s usable for some things. None of this software is finished. It’s a 1.0 release of a new NLE. It’s not like FCP 7, doesn’t have it’s power either, and so everyone is upset. They had to start over. You can’t write 12 years of code in 3…
I gotta have trimming on the fly, and multicam. gotta have XML out and gotta have external monitoring. I can’t use it with a client. But I have many jobs where the client is remote. Most of them actually.
As I said this is a beginning, but much of what I see there makes X fast. Rendering the background saves a ton of time, and for every hour of footage you intake you add an hour of edit time available.
It’s nigh on impossible to screw up a sequence setting. If you do that you can spend hours fixing it in 7.
I’d not use it for broadcast (no external monitor to see the real deal with without losing a computer display, and two does help a lot.
Gotta have Motion and Compressor however.
If you’re working with 2 hours of footage that’s two extra hours a day available to edit with. This is a lot of time guys. How much time rendering do you spend? The point is, the features you want can be added, and likely will be because (face it, we live in America) Apple likes to sell upgrades… FCP went through 6 of them.
Jerry
Apple Certified Trainer, Producer, Writer, Director Editor, Gun for Hire and other things. I ski. My Blog: https://blogs.creativecow.net/Jerry-Hofmann
Current DVD:
https://store.creativecow.net/p/81/jerry_hofmanns_final_cut_system_setup8-Core 3.0 Intel Mac Pro, Dual 2 gig G5, AJA Kona SD, AJA Kona 2, Huge Systems Array UL3D, AJA Io HD, 17″ MBP, Matrox MXO2 with MAX – Cinema Displays I have a 22″ that I paid 4k for still working. G4 with Kona SD card, and SCSI card.
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[Marvin Holdman] ” It is NOT faster to create a DVD from this program. It is NOT faster to work with several formats (such as XDCAM) which requires re-wrapping prior to use. It is NOT faster to archive your projects once complete. It is NOT faster to learn if you are coming from the most common editing applications (unless you know iMovie). It is NOT faster to share between multiple users on multiple machines. “
Slower at spitting out a DVD compared to what? It isn’t an authoring tool (RIP DVDSP), but you can churn out a screener of a project with just a few clicks.
Slower at XDCAM than Premiere or Avid perhaps, but FCP7 required a rewrap, did it not?
Slower to learn, yes, but I think Jerry means it is fast to operate and get through the editing process once you know the software. Less time spent maneuvering clips around the timeline and no waiting for rendering that locks you away from doing other work in the app.
Slower to share? FCPX is at least as fast for sharing projects with other editors as FCP7, often faster and with less opportunity for error. Plug in drive. Copy Project to drive from inside FCPX and check the box to include Events with media. Hand drive to other guy. He plugs in and goes. If the other editor already has a copy of the Event for that project, you can just hand over the project file.
Simple, and at least as fast and less error prone than FCP7’s Media Manager. You can follow a similar procedure for archiving. Or are you referring to the missing support for shared storage (which is often overstated, the only thing you can’t do with shared storage is put Events and Projects there- media can certainly be linked from shared storage)?
Best,
Andy
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