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Defending Apple
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This is going to be a great example of what a company should do versus what Apple will do.
I am a reformed political consultant and if Apple doesn’t get a handle on this it is going to be worse than the Weiner’s wiener scandal.The Customer is always right.. because he/she pays your salary.
Apple should do the following.
1. Put Final Cut Pro Studio 3.0 back up for purchase.
2. Admit there is a problem.
3. Reaffirm that you will support Final Cut Pro 7and most off all be nice.
The people you are disrespecting are not your employees they are customers who want to give you money. They buy, iphones and ipads and they own lot and lots of Apple stock.
The next meeting of our user group is going to be interesting. I may have to get a metal detector.
James Daugherty
President SDFCPUG.com -
[Andrew Corneles] “nicedissolve.com seems to be pretty red-centric, doesn’t the lack of native r3d support give you a little pause for defense?”
Hey, something of substance to discuss.
Well, we’ve done fairly extensive workflow testing, and come to the conclusion that native R3D support in an offline editing application is not all that useful, at least for us. Most of our Red projects are indie features. We handle dailies and online editing/color, but things typically get edited on a system belonging to the editor or the production — usually without a RedRocket, which means performance sucks with native R3D. Plus, the files are much larger than necessary for an offline edit, and even bigger with Epic.
It makes editors’ lives much easier if we just process everything through our Rocket and hand them ProRes or DNxHD transcodes for the offline.
Mind you, we do need OMF export, a few more audio output options, XML (or some replacement), and video I/O to seriously adopt FCP X. But native R3D support? Meh. Not unless FCP X also gains color grading capabilities to rival DaVinci Resolve’s. Then we’d be interested in having full access to raw data there, because we could online in it. (I would consider this rather unlikely, obviously.)
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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FCP had great color grading capabilities. It was called Color, used to cost 20.000 bucks and Apple simply flushed it down the toilet.
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Actually attacking Apple is absolutely the right course if we want to see any decent features anytime soon.
If we all had your attitude we wouldn’t see anything for years – if ever. We would be enablers for bad behavior.
Right now Apple is realizing they made a HUGE error. It’s getting a lot of press about this debacle. Pulling the comments shows desperation on Apple’s part – they thought the pros would just roll over, and guess what – they won’t. I’ve put a lot of money into my system, I don’t want to move to a different NLE, but I will if they don’t add REAL pro features fast and show a dedication to pros – not doing that will show me I’m in a dead end. Long ago I used Media 100 – I never thought I would say this , but I am looking at their sell sheets.
Also you mention the iphone antennae blow up – well if we took you advice it never would have been fixed.
Apple blew it on this big time, and they ought to know it.
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[Chris Kenny] “Hey, something of substance to discuss.”
“FCPX sux 🙁 🙁 🙁 adobe here i come 🙂 🙂 🙂 ” isn’t substance enough for you?
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[J Hussar] “Actually attacking Apple is absolutely the right course if we want to see any decent features anytime soon.”
That only makes sense if Apple is clueless enough to believe that FCP X in its current form is a perfectly viable replacement for FCS3.
I can’t bring myself to believe that for a second. I think it’s far more likely that Apple knows exactly what’s missing from FCP X, and is working on adding it… but saw no reason not to ship as soon as they had something useful to a decent number of users, even if it wasn’t useful to all users yet. This would be consistent with past Apple practice.
By the way, the reviews are back. I suspect they were pulled temporarily just for Apple to have a chance to go through them.
[J Hussar] “Also you mention the iphone antennae blow up – well if we took you advice it never would have been fixed”
It never was fixed. Even the Verizon model has a similar issue. The whole thing was just blown way out of proportion, and once Apple made its case with comparisons to other phones, and tossed people some free bumpers for a while, it fizzled out. It’s a classic illustration of the Internet’s ability to generate huge quantities of smoke around very little fire.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Chris Kenny] “It never was fixed. Even the Verizon model has a similar issue. The whole thing was just blown way out of proportion, and once Apple made its case with comparisons to other phones, and tossed people some free bumpers for a while, it fizzled out. It’s a classic illustration of the Internet’s ability to generate huge quantities of smoke around very little fire.”
Well, I imagine in iPhone 5 they won’t have an antennae problem – I imagine that is getting a lot of scrutiny.
Also, and I forget who mentioned it, but the new quicktime came with many promises, and I still have to use quicktime 7 to generate useful files. No one bitched and nothing got fixed. Silence never works.Apple does need to have their feet held to the fire, and leaving out importing v7 files is a huge issue! I can’t tell you how many times I have to pull up an old job and then use it for the basis of a new iteration for clients. Starting from scratch is NOT viable. And if I have to start from scratch it will just make me go look at what other options I have for a modern, professional, NLE system.
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[Chris Kenny] “Major corporations don’t work that way.”
I don’t know where you get this idea from. In fact major corporation do employ such PR strategies for damage control.
It might be that Apple does not believe in it because they think they are too big to be concerned. But you know what, nobody in the history of mankind has stayed on the top forever.
Sohrab
2.66 GHz 8-core, ATI Radeon HD 4870,
FCS 3, AJA Kona Lhi“The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.” — Carl Ally
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[J Hussar] “Also, and I forget who mentioned it, but the new quicktime came with many promises, and I still have to use quicktime 7 to generate useful files. No one bitched and nothing got fixed. Silence never works.”
That’s not really a good illustration of your point. The QuickTime X player app has such a limited feature set because Apple didn’t have a fully-featured post-QuickTime media architecture to leverage for it. But Apple has been working on such a thing — FCP X is actually the first significant app that uses it.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Sohrab Sandhu] “I don’t know where you get this idea from. In fact major corporation do employ such PR strategies for damage control.”
But they rarely do so quickly, unless something has exploded and killed a bunch of people. Sometimes it takes a while even then. In most cases, it’s much more important to say the right thing than to respond immediately.
Look, I’m not sure why people are being to argumentative with respect to this issue. My only point was that if Apple does respond (which they probably won’t), it’s too early to expect that response yet. The lag time last year with the iPhone 4 antenna issue (which was far more critical to Apple’s bottom line) is essentially conclusive evidence on this point.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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