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Decimating the rumors of decimation.
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Runs ahead of the discussion and picks up the hole before anyone gets hurt…
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[Craig Seeman] “The most significant part is that Apple themselves shot down the rumor.”
I think the most significant part is that Apple was in the position of having to shoot down the rumor in the first place, but I do agree with you that Apple is listening better and communicating better with their users.
That said, their professional user outreach is still very weird, and I think they have a lot they could learn from the other three A’s in terms of participating in their own users’ communities.
Why should an individual user have to email the CEO to find out if a professional product is still under active development? Isn’t there a better channel for this kind of communication?
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “I think the most significant part is that Apple was in the position of having to shoot down the rumor in the first place,”
Apple is probably one of the highest rated link bait companies in media. I’d bet there are some companies that wish they had rumors to shoot down. Only celebs get the National Enquirer treatment. I mean if you saw a headline photo of “Tim Cook meets Space Aliens” the rumor wouldn’t even be about whether he met Space Aliens but what technological advantage did Apple just gain. Do you think Time Cook would deny that? Next you’d have people checking supply channels for orders from Alpha Centauri. Some Samsung Exec would be livid and next thing you know it’s on CNN Tech. The media loves an Apple rumor.
[Walter Soyka] “That said, their professional user outreach is still very weird,”
Nobody under Apple would risk the death penalty in their NDAs.
[Walter Soyka] “Why should an individual user have to email the CEO to find out if a professional product is still under active development?”
Because at top down Apple, he’d be approving all customer and media communication anyway. Every scarcely heard word has significant media and industry impact.
I don’t think it would be easy for Apple to change its method of communication without some significant turmoil.
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[Craig Seeman] “I’d bet there are some companies that wish they had rumors to shoot down. Only celebs get the National Enquirer treatment.”
Any company in this space can have that rumor if they want it. All they have to do is stop releasing updates for their product for two or three years and slash the price by 60%, while relentlessly updating products in other market spaces. I think this technique is known as “pulling a Shake.”
In all seriousness, Apple finds themselves in this position because of their recent history. It’s going to take a while to rebuild their reputation. Credit where it’s due: they’re making progress, but I also think they’ll be generally held to a higher standard for some time.
[Craig Seeman] “Nobody under Apple would risk the death penalty in their NDAs.”
Ha! Understandably so!
[Craig Seeman] “Because at top down Apple, he’d be approving all customer and media communication anyway. Every scarcely heard word has significant media and industry impact. I don’t think it would be easy for Apple to change its method of communication without some significant turmoil.”
Adobe, Autodesk, and Avid all have representatives contributing to their user communities. It’s a doable thing, but yes, it may require significant turmoil, and it’s certainly possible that Apple wouldn’t consider it worthwhile.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Craig Seeman] “MacRumors link or, in this case, shooting down rumors.
https://www.macrumors.com/2012/12/03/apple-hard-at-work-on-next-version-of-l...”“Update: Russ Hughes of Pro Tools Expert contacted us to make clear that his original report said nothing about Apple’s development work on Logic and addressed only the specialist team that assists professional users with using the software tools. The EMEA [Europe, Middle East, and Africa] team responsible for nurturing and supporting the pro studios, post facilities and TV has gone from 12-2 in a matter of months, so we don’t think the use of the term ‘decimated’ (even though a quote from our source) was off the scale. However as Apple has confirmed in their note to you, the pro coders are still [there], both in the USA and Germany – the team is around 60 strong.
Our question remains (which is not answered by the Apple statement) – are they willing to either deny or confirm that the team has been reduced from 12-2 in EMEA and if (as we know is the case) it is the truth, what does that say about Apple’s commitment to pro users?“
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