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COW Articles: NAB Apple Bows Out of NAB 2008
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15 million? Never.
1.5 could be realistic.
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The booths cost more than that, much more.
Then you have to factor in the costs for hotel rooms, travel, food and many other incidental expenses that must be added for a couple of hundred people that work the boothsm, the hospitality suites, handle the press, etc., etc.
Then you have the make-ready time, the pulling them off their jobs to devote time to the preparation for the show, plan the marketing campaigns, the “pitch” and rehearsing it and the presentations, etc., which are indeed scripted, rehearsed and the list goes on.
Tim Wilson can give you a much longer list as he used to be the one who did it for Avid’s NAB presence.
Best regards,
Ron Lindeboom
https://www.linkedin.com/in/ronlindeboom
Publisher, Creative COW Magazine
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I haven’t yet made plans for this year’s NAB; but if I don’t go, I’ll miss my Ille espresso at the Sell and Wilcox booth. 🙁
I actually spent most of my time last year in booths other than Apple. I was looking mainly at production switchers. I also spent time looking at plugins. I’ve met up with family friends who are microphone manufactures, and I’ve also talked to people who I consider to pioneers in digital imaging and effects. Part of me wants to see them again and chat with them more.
NAB can be many things to many people, but things aren’t looking good right now. I saw a similar thing happen to Promax/BDA. The show kept getting smaller and smaller; and that started eight or ten years ago. The decline in the Promax show was more about bad management. Perhaps NAB is going through the same thing. I both hate and love trade shows, and I suspect that someday they will make a comeback.
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[Michael Tauber] “15 million? Never.
1.5 could be realistic.”
1.5 is very unrealistic. That will get you a very very small booth in the back. The Apple booth alone was in the multi-million dollar range.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR
The new Color Training DVD now available from the Creative Cow! -
I think that what we’re saying here is that under certain circumstances, NAB is the only place to get your info and sometime it’s the worst.
When we go, we have a specific agenda that we stick to and I try in advance to set up appointments to see certain people. I try to go on Saturday and leave on Tuesday night. I buy full fare tickets so I can be flexible on when I come and go.
Steve Wargo
Tempe, Arizona
It’s a dry heat!Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.
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