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CNN is going with Adobe CC & Adobe Anywhere
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Remember that CNN was integral in developing how this would work. So, I’m sure they get some discounts accordingly. Also there is a TON of non-Adobe gear in there, which must be purchased. Servers, NVIDIA cards, SANs, etc. This is hardware that CNN would buy outright.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Yes, CNN must make hardware expenditures in any case. And a fair amount of the hardware that they have invested in an FCP 7 environment would cross over to a Premiere environment. So I’m not really sure of the point you are trying to make here.
Tim
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I don’t imagine Apple will be very worried about this decision, Avid probably are though.
Steve Connor
There’s nothing we can’t argue about on the FCPX COW Forum
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[Chris Kenny] “unless it’s that Avid’s collaborative editing platform lost this one. “
Exactly Chris. Nary an Avid mention. That has got to hurt. No wonder there are no CNN guys on the Executive Board of the Avid Customer Association.
Adobe Anywhere and Avid Everywhere? How much are these guys paying marketing?
😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I doubt Apple will be worried as well. Mostly because they are not really in that business any longer. When I was freelancing 7-8 years ago Apple had reps (stealth to be sure, but definitely there) in newsrooms and facilities, talking up FCP and how it was the future. Kind of what Adobe is doing now. As for Avid, well…it’s hard to make a bag of hammers and red bricks worry about much of anything.
Tim
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[TImothy Auld] “And a fair amount of the hardware that they have invested in an FCP 7 environment would cross over to a Premiere environment.”
This has not been the case in my experience. XSAN shared storage environments are very obsolete and people who have them are replacing them with newer hardware. I don’t know about CNN, but a number of large companies jumping on CC are also dumping Macs for PCs.
[TImothy Auld] “So I’m not really sure of the point you are trying to make here.”
My point is that there is a lot of hardware that specifically has to be purchased to implement Anywhere, regardless of any deals Adobe may offer on support and software. It requires very fast SANs and numerous Windows servers with multiple high-end NVIDIA cards to run real-time Premiere effects. I’m not sure of the final bandwidth once this is delivered, but I have been told it’s as low as 3-10 concurrent users per server. But that may not be accurate, as it was told to me by Adobe at NAB2013. None of this comes from an FCP 7 legacy installation and none of it is made by Adobe.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
OK, now I understand what you are talking about. And it would make sense for them to go PC. It would make sense for me if everyone didn’t want everything delivered in ProRes.
Tim
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[Andrew Kimery] “What are you talking about Bill? You can pay for a year up front. One time annual charge (not to mention the grace period). You can even pay for multiple years up front if you are worried about price creep.
I guess your anti-FUD stance is limited to just FCPX. ;)”
How much difference in cost is there between a 12 month plan upfront compared to pay on a monthly basis? I would have no issue going this direction but at present no clear exit strategy. This is why I am not willing to subscribe at the moment. Offer an exit strategy, and one that is fair for everyone then I will consider joining. Until then I am taking the other fork in the road.
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[Andrew Kimery] “What are you talking about Bill? You can pay for a year up front. One time annual charge (not to mention the grace period). You can even pay for multiple years up front if you are worried about price creep.”
Uh, an allusion to the fact that right now for a single user, the “card rate” (without temporary discounts) is $50 bucks per month per seat. I have no clue how many edit seats CNN would need, but I’d certainly suspect it to be more than 20,000 since they’re a global news gathering operation with facilities all over the planet.
But this is certainly presumptive scratch pad figuring. But I don’t think it’s silly – and my point that they’re likely doing something for a large user like CNN that they don’t offer the average single seat user is kinda obvious.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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CNN began phasing Avid out in 2007 in favor of FCP. I don’t think they ever considered Avid in their current plans and I pretty sure Avid didn’t court them to do so. A loss? Maybe. More like a missed opportunity. Avid has huge presence in big broadcast markets and the feature film industry. And lot of that is ISIS based. When economic pressures and performance issues begin to threaten that infrastructure then Avid will be in big trouble.
Tim
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