Can I trade in my Kona ? (the end is near !)

[Aaron Neitz]

Man Walter, you’re all over me! this is how it happened: Years ago we literally had clients come in, used to seeing Avid screens, and ask us “Hey, that’s not Avid. That’s Final Cut… look, I’ve got it here on my laptop.” And just because they got some pirate version of FCP from someone at the ad agency, they assumed it was more of a gimmick program than a serious editor. And obviously it’s the work, not the machine, that gets you paid at the end of the day. So we had to calmly tell them why it really kicked butt and there wasn’t anything Avid could do we couldn’t. Now years later FCP is all over the scene here in los angeles and it’s not an issue.

I guess it was like showing up to the worksite in your Toyota Tundra and getting scoffed at all the Chevy and Ford owners about your foreign truck… until it outshined their’s in performance and value.