Cable Spots Follow Up

[Kc Allen]

I agree with Ron…it’s tough to compete with free, and you have to do everything you can to make your value higher than that of cookie-cutter cable. We did just that in NW Ohio and it wasn’t long before the local cable provide shut down their production facility. That was nice because we got the business, but it also sucked because the clients were used to getting spots for $350, which was then comped to them in advertising time. As we slowly raised the price, we slowly lost the business.

We’ve been able to raise the price to $400 for a stand-alone and then $350 if we do multiple spot in one location on the same day. Some clients may more, but that’s when we pull out the dolly and the jib and spend extra time getting their scripts ready and so on. We did one with a dolly a short while back and got $550 for it. Offer more pizzazz, earn more money.

Okay – I have to mention this. I’m not going to have the same attitude as others on this forum (which was unprofessional and uncalled for), but I do need to agree about your website. I know you probably did it yourself, and that’s cool, but it’s not something that would make me have confidence in your company if I were an aspiring client. Get to know some of the graphic designers around you. Perhaps you’ll be able to network. Maybe one of their clients will need a video or commercial. Have them give your website a professional look. Lastly, you may want to rethink your logo. I’m not picking on you, Dude, but I think you should use the whole name and not shorten it to BO. BO always stood for body odor when I was growing up. Big Operations lends itself to an industrial look, with rivets and so on – could be a great way to get industrial clients, trade show videos, training and safety videos and so on. Just drop the BO thing – I think it’s in your best interests.

KC Allen
Allen Film & Video

“Who’s the more foolish? The fool, or the fool who follows?”