Best way to advertise?

[John Nelson]

Probably shouldn’t but I’m going to stick my two centavos in, just for giggles. I have been in the business of hawking wares for other businesses on the tube since the mid seventies. Last April I decided to ‘give it a go, so to speak’, because I was given several thousand dollars worth of computere/software equipment by a rich relative. Why not? Ya teh hey? I’ve added the stuff to go out and shoot but that’s not the point, is it? The point is marketing what you do and that means deciding to whom you want to do business with, right? I decided on lawyers at first since it was a lawyer that founded my operation… I created a brochure, business card and did some ‘phone book’ mailings in a hundred mile radius. As it turned out, the very next day from one of these mailings the phone rang and it was a lawyer, over a hundred miles away, that bought what I was selling. Go figure. Then I did a wedding and got calls for more. I have worked with the local school system on a video and, if I ever get my money, I will probably never do it again! If I didn’t absolutely love what I do I could go back to JC Penney’s and wipe the drool from my tie while ringing up orders. Point is, mareketing yourself begins with what you do and who you want to market to. Corporate? Commercial? Weddings? If you have an established clientel, no problemo, hombre! If not, hit the pavement, the printers, the media, etc. until you discover what is you want to do with your life. Me, I’d be happy as a swine in feces to be on an island shooting mom, dad and the brats while they rolicked in the surf on their vacation; “would you like to supersize that with a DVD for grandma Bessie and the twins?”

Good luck…