-
Baselight?
-
The actual breakdown of revenue is hard to tell, and it also depends on your definition of “elite’. Broadcast enterprise with companies like ABC, CBS, BBC, Discovery, and all the equivalents around the world make up the majority of the revenue. These are huge investments across the board from servers, to storage, to asset management, graphics, services and support that Avid provides.
In the studio level film & television world, at least here in the US – the rental and support services is done by a third party. They buy Avid gear and they provide the systems, monitors, desks, rooms, etc. The Media Composer and storage cost is a component of the overall post costs in those productions. If you look at any feature film or television budget, the NLE (or Avid rental) is a line item with “x” number of weeks next to it. Same for storage. Rental houses would keep renting version 6 for many years, then version 7, etc. as once it is paid for, everything else is profit to them.
To some extent, I saw the new “purchsase plans” as a means of extracting more revenue from Media Composer seats as it changed the way Media Composer was sold and supported starting with v8. For those who owned perpetual licenses they had till Dec 31, 2015 to get on the new “support” plan or have to pay for a whole new license. This was a bit more than just a suggested nudge, but one with a revenue impact for Avid, as well as an expense decision for all these owners who did not upgrade every release or chose not to be on support plans. Now, you’re break even point was 4 years without upgrading. So many people just pay the $299 whether they feel they need to upgrade or not but may not install it till they’re ready (for example, PhraseFind and ScriptSync license owners).
Michael
-
My comments refer to Media Composer and not Pro Tools. Pro Tools has the benefit of still being the number one DAW. Although there is growing competition, its seat count is higher than the competitors. I believe a marketplace for Pro Tools is the right thing to do for a variety of reasons – Pro Tools is a platform for third party development (MC is not). It has always fostered a very active third party plug-in development community. The plug-in architecture defined is better than other architectures out there, but is still open to using other formats (Avid uses AVX only for VFX).
The target market for Pro Tools are musicians. Post is secondary, as we can see that over 20 years of ownership, you can finally co-install MC and Pro Tools (if done in the proper order), but not have them running at the same time.
If Media Composer opened up to OFX as well as AVX for VFX plug-ins, it would allow users to have far more choices of plug-ins at different price points. As it stands now, developers needs to code and test AVX for only one market (the smallest number of seats) which show up as the same plug-in costing more for MC, than for other hosts as MC cannot take advnatage of economies of scale available with other hosts types. No other manufactures has adopted AVX as their architecture.
Michael
-
Thanks for those infos Michael.
Same here, it works on rental basically.
Sorry for my english, yes by “elite” I was talking as the
Very same you described.
The problem is that my english is not that good. I’m french,
And so to comunicate I often use “shorcuts” and vague
Expressions because I lack vocabulary.
That’s why I tend to edit my posts to try to rewritte better
When I realise how clumpsy they are.
My english writting style, very direct and often politically
Incorrect reflects that lack of “grey scale” because for a
Foreigner it’s easier to use “street” kind of lenguage or
Over simplify.Cheers.
https://vimeo.com/fredjeangasc
-
Pas un problem du tout! J’avais une mère française et j’ai habité a Nice pendant ma jeunesse entre les ages de 10 et 17 ans…
-
Oui c’est vrai! Je me souviens que tu me l’avais dit il y a quelques
Années dans ce forum.https://vimeo.com/fredjeangasc
Reply to this Discussion! Login or Sign Up