Avid?

[Keith Koby]

[Walter Soyka] “[Herb Sevush] “On the other hand rumors of Avid’s imminent demise are also a bit overblown, 4K or no.”

To try to put my wall of text above in perspective, I agree with this.”

Yeah I don’t believe in that going out of business stuff. And I hope they don’t. I have a few good friends who are employed by Avid who I’d rather see stay employed – and as I said above or below depending on the sorting, they’ve made or purchased (and then nurtured (not killed off)) several really great products over the years that have made post and tv/film better. So all sarcasm about 4k and marketing aside, they have certainly earned my respect for that.

[Craig Seeman]

IMHO Avid won’t “go out of business” so much as get sold.

Avid still is a company without a business strategy. MC is not a major profit component but it is a piece in the puzzle of their hardware packages. I’m not sure what they gain by pushing MC by itself. That’s not a major component of their revenue. They need to expand their hardware sales and that doesn’t seem to be happening.

My own guess is they have about 3 years to either turn around the company with a new plan or they’ll be sold to someone who sees how to exploit their value.