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Avid to relist on NASDAQ
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[Andrew Kimery] “He said he was pretty blown away by the vision”
Correct. It is a vision that encompasses many of the existing products as well as some new ones. In addition there are underpinnings that help to make it work, like common APIs. It is also a work-in-progress, as some components, like the marketplace portions, aren’t done yet. So it’s a multi-year strategy. This diagram shows how the products are organized.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Thanks for the image, Oliver.
This is another example of why I hope the three A’s (plus any other new comers) are able to all stick around. Although there is certainly overlap, they all bring something unique to the table. FCP X’s change is the most eye catching because of drastic departure it took from existing NLEs, but both Avid and Adobe have grand visions they are shooting for as well.
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[Oliver Peters] “It is not a “product” but rather a marketing and platform strategy. “
Good point. But, it’s not Media Composer anymore. That is a supportive product to the grand strategy.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
It’s been that way for over 10 years.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “It’s been that way for over 10 years.”
Hmm, I will disagree with that, but I am tired of debating! 🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “Hmm, I will disagree with that, but I am tired of debating! :-)”
LOL. I think it’s a matter of perspective. If you have been a Pro Tools customer or newsroom customer, then Avid has definitely been something other than Media Composer to you. It’s a diversified company, and – yes – since Media Composer was the first product, it has defined the brand. But that’s more in the minds of editors who use the product than necessarily how the company has positioned itself. Avid Everywhere is simply a more unified, cohesive version of what they’ve been trying to do for years.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] ” Avid Everywhere is simply a more unified, cohesive version of what they’ve been trying to do for years.”
True, AE is a strategy and it has become the flagship for the company. I think it’s a good idea for Avid’s core users. After stumbling around for several years, it feels Avid has some direction. Not for me, however, but a good direction all the same in the grand scheme of things.
sw
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter
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