Avid Real World, Market Share?

[Mike Most — account bouncing, bad address]

>take objection to Mike Most’s observation, as he now lives in Florida, and about 90% of the facilities in >Florida have become FCP facilities

Bob, Bob, Bob.
Did you actually READ my observation? To quote myself:

>My guess is that you don’t generally work on network television programs and/or studio features, >where what you say is absolutely not the case.

I would point out that out of 3 studio features and one film based studio television series (made for a cable network) done in Florida this year, all were/are cut on Avid systems. Two of those projects were at 14:1, and the other two were done using Avid DNxHD 36. How do I know? The facility I work for did/does the front end work on all of them. My statement is absolutely true if you don’t try to twist it and imply that I was talking about markets other than network television programs and studio features.

As for living in Florida, while that’s true at the moment, the fact is that I’ve been in Florida about 2 years. I lived in Los Angeles for over 30. That’s where I grew up in the business, and that’s where my mind still is regarding these things. And I keep in touch with just about everyone I know to make sure I still know what’s going on. I don’t make these things up, I just report facts. You’re lumping devices like Final Cut in with devices like Pablo and Nitris DX – all of these products are intended for very different markets and price points. What you’re doing is comparing the single user, DIY world with that of the high end facilities. That’s foolish, as these are different environments with different requirements, different expectations, and, yes, often different levels of expertise. That’s not putting down those who don’t work in high end facilities, it’s just an observation that not everyone WANTS to do it themselves, because not everyone believes that’s the best way, and not everyone believes they have all of those talents, at least not in equal amounts to those that specialize. So in the markets I described – network television and studio features – the DIY way is not the way it’s done, regardless of where you happen to live, and regardless of how many systems you’ve installed.

And by the way, at least 50-70% of the facilities that were in Florida just a few years ago are now gone. So much for facilities “switching.”

[Grinner Hester]

man.
al I can say to that is LOL