Activity › Forums › Creative Community Conversations › Apple working on new Mac Pro
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Joseph W. bourke
April 4, 2017 at 11:54 pmMicrosoft is essentially a software company – they began moving into the hardware realm around 2011, and have not seen great success in that side of the business. According to their 10-K annual report, required by the SEC for all publicly traded companies in the US, they imply that there are too many “risk factors” inherent in the hardware side of things, and it would reduce their operating margins:
https://www.zdnet.com/article/microsofts-radical-new-business-plan-is-hidden-in-plain-sight/
Seems to be almost the inverse of Apple’s approach to things, but it certainly works for Microsoft.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Shawn Miller
April 5, 2017 at 1:27 am[Joseph W. Bourke] “Microsoft is essentially a software company – they began moving into the hardware realm around 2011, and have not seen great success in that side of the business. According to their 10-K annual report, required by the SEC for all publicly traded companies in the US, they imply that there are too many “risk factors” inherent in the hardware side of things, and it would reduce their operating margins:
https://www.zdnet.com/article/microsofts-radical-new-business-plan-is-hidden...
Seems to be almost the inverse of Apple’s approach to things, but it certainly works for Microsoft.”
No doubt that MS is first and foremost a software company, but they’ve actually been in the hardware business in a serious way since the early 2000’s with internet connected entertainment appliances like the x-box and then multi-touch devices like the original Surface, which shipped around 05′ or 06′. I don’t think I’m allowed to say when I first saw the roadmap which included Surface Pro… but I would be really, really surprised if Apple was working on anything like it years ahead of it’s release. ☺
Shawn
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Walter Soyka
April 5, 2017 at 5:26 pm[The Article at Patently Apple] “Although Apple had been working on a lot of these projects years ahead of Microsoft, as far as Joe-public is concerned, it’s Microsoft who is bringing new things to market before Apple. It’s Microsoft that is now an innovator in hardware. And as they say, perception is 99% reality.”
I guess perception really is 99% reality, because this is yet another example of the “Only Apple Innovates” fallacy. Microsoft released their first computer mouse in 1983, the year before the Mac, shipped their first foray into pen-based UI a quarter century ago in 1991, and showed off a touchbar on an adaptive keyboard back in 2010 (before apparently rejecting it for being too awkward).
From the very same source:
https://www.patentlyapple.com/patently-apple/2016/11/it-appears-that-apples-touch-bar-is-copying-heavily-from-microsofts-2010-adaptive-keyboard-concept.htmlIn reality, Microsoft has a world-class research division, but they have done a dreadful job of commercializing their research. Microsoft has recently reorganized Microsoft Research to help bring their concepts to market more smoothly.
Cupertino, start your photocopiers?
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
Shawn Miller
April 5, 2017 at 5:55 pm[Walter Soyka] ”
In reality, Microsoft has a world-class research division, but they have done a dreadful job of commercializing their research. Microsoft has recently reorganized Microsoft Research to help bring their concepts to market more smoothly.”Absolutely! Microsoft has always poured a ton of money, time and effort into research – and they have the patents to prove it. To your point though, a lot of that research was more or less academic and without a lot of focus on market viability… they seem to be getting better about that.
Shawn
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Richard Herd
April 5, 2017 at 5:58 pmThe dilemma I have with Microsoft is Windows itself. I realize millions of people love Windows, and I use it a lot. For me, I can never seem to figure out how the interface is organized. The new round of Windows 10 forcing “updates” is a bit ridiculous. As a rule of thumb and best practice, always reboot your computer an hour or more before you need your computer. Windows is enterprise solution. IT departments across the country manage their “stuff” on that [thing], and what should it be called? A platform? An ecosystem? Windows is that huge. Can we also talk about registry files? .plist seems mo’bettuh. When Apple jumped from 9 to X, for me, that was the deal that broke my love for Windows — having suffered through NT 4.0 for a long time and the nightmare of some really bad iterations like Millenium Edition. They did pretty well with XP. Windows 7 ok, we’re shiny and new, but still, when I have to do real things, the interface was harsh-ish. Windows 10, honestly, broke so much crap in enterprise rollouts that I’m surprise there isn’t more outrage, but mostly I think that gets overlooked because end user don’t worry about that. “Why doesn’t my wifi work anymore on this Surface Book but my iPhone still does?”
“Resist the temptation to upgrade.”
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Herb Sevush
April 5, 2017 at 6:59 pm[Bill Davis] ” the penchant for secrecy along the way hasn’t seemed to damage them all that much, has it? I kinda think they’ve done all right, actually.”
Bill, it’s a brave new world out there and your looking backwards.
Next you’ll be talking about the days when IBM ruled and people were cutting Quad videotape with magnets and razor blades.
As should know, nothing matters but the future to which Apple’s past accomplishment mean little or nothing. Living in the past …
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
Bill Davis
April 5, 2017 at 7:33 pm[Herb Sevush] “Bill, it’s a brave new world out there and your looking backwards”
I’ll ape the old “the past is prolog” thing – and trust that my machine won’t auto-correct that into ProRes.
????
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
Herb Sevush
April 5, 2017 at 8:09 pm[Bill Davis] “I’ll ape the old “the past is prolog” thing – and trust that my machine won’t auto-correct that into ProRes. “
“The past is ProRes”. Love it. Might add it to my handle.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
Andrew Kimery
April 5, 2017 at 8:55 pm[Shawn Miller] “To your point though, a lot of that research was more or less academic and without a lot of focus on market viability… they seem to be getting better about that.”
I hope they don’t swing into focusing almost solely on viability. Many times the ‘happy accidents’ come from research for the sake of research. I also like seeing MS showing off concepts and prototypes that came from their labs even if there isn’t a commercial viability on the horizon.
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Andy Patterson
April 5, 2017 at 10:14 pm[Richard Herd] “The dilemma I have with Microsoft is Windows itself. I realize millions of people love Windows, and I use it a lot. For me, I can never seem to figure out how the interface is organized”
You have the Metro GUI for tablets and a Desktop GUI that works great if you have a keyboard. With Apple you must buy two devices iPad/Laptop to try to keep up with the the Surface Pro (Windows 10 64 bit i7). Apple has iOS for touch screen devices and and OS X for devices with keyboard input.
[Richard Herd] “The new round of Windows 10 forcing “updates” is a bit ridiculous.
You can easily stop the Windows 10 updates by stopping services. I have posted a very short video that shows how to stop Windows 10 update services. Please let me know if you were able to follow along.
[Richard Herd] “As a rule of thumb and best practice, always reboot your computer an hour or more before you need your computer. Windows is enterprise solution. IT departments across the country manage their “stuff” on that [thing], and what should it be called? A platform? An ecosystem? Windows is that huge. Can we also talk about registry files? .plist seems mo’bettuh”
Ranting?Try criticisms.
[Richard Herd] “When Apple jumped from 9 to X, for me, that was the deal that broke my love for Windows”
All OS X introduced was a Windows 95 paradigm. Apple still uses a Windows 95 paradigm to this day as do the linux variants. Windows 8 was something new. Apple will catch up one day.
[Richard Herd] “having suffered through NT 4.0 for a long time and the nightmare of some really bad iterations like Millenium Edition.”
Why did you buy the Millennium Edition?
[Richard Herd] “They did pretty well with XP. Windows 7 ok, we’re shiny and new, but still, when I have to do real things, the interface was harsh-ish.”
Harsh compared to the 3-D animated Dock of OS X? As you can see Apple did away with that tacky looking 3-D Dock.
[Richard Herd] “Windows 10, honestly, broke so much crap in enterprise rollouts that I’m surprise there isn’t more outrage, but mostly I think that gets overlooked because end user don’t worry about that.”
I am surprised you are not outrage that Apple is still using a Windows 95 paradigm. I guess that just gets overlooked. To be honest Windows 7, Vista and XP used the Windows 95 paradigm as well.
[Richard Herd] “”Why doesn’t my wifi work anymore on this Surface Book but my iPhone still does?”
“Resist the temptation to upgrade.””
The thread is about the Mac Pro. If you don’t know how to stop the Windows 10 updates wouldn’t it be better to ask for help instead of ranting? Ranting about Windows 10 with miss information doesn’t make MS look bad. You know who it does make look bad? Honest criticism can be useful but ranting is useless. Honest criticism can be useful but ranting is useless. Windows is far from perfect but then again so is OS X. Having said that I hope the videos will be of some help.
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