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Apple – we need a roadmap
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[Buddy Couch] “I do not mean any disrespect, but was discussing this situation with an editor I know. He has worked in television and such and ask me “who still uses tapes?”. He now works with HDSLR work flow.”
Clearly you discussed this with an offline editor.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
None taken. I didn’t have to discuss anything with my friend. It was casual conversation about the complaints being lodged against FCPX. You just made my point that I posted earlier. Why would you struggle with an interface that you understood. I wouldn’t take a software package in front of a client that I had used for 2 days either.
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[Buddy Couch] “but was discussing this situation with an editor I know. He has worked in television and such and ask me “who still uses tapes?”. He now works with HDSLR work flow.”
Are you for real?
Maybe you haven’t caught on but you have been talking to numerous television and film editors since you joined.
I personally have archive material on quad, 1″, 3/4, SX, SP and HDV.
HD’s and burnable media does not have an infinite life, and are not a viable archive solution.
As far as tape vs SS acquisition, both have their pro’s and con’s which have been discussed at length in numerous forums, and is actually a different subject than archival.
IMO using a DSLR and/or shooting tapeless doesn’t make you a bad-a$$, or the next Jordan Cronenweth.Scott Sheriff
Director
https://www.sstdigitalmedia.comI have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed…“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
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Totally correct. If we don’t see important updates or start hearing from Apple soon, then we’re going to have to start moving on. I’m not going to wait for years hoping that they fix stuff in the next major update. I also disagree with some of the basic structures of the media backbone that I don’t know if they can fix. Would love to see Apple get it together, but so far it doesn’t look good.
Speak Apple! Speak up! Say you love us! Say you care or this thing is over!
🙂
Russ
Russell Lasson
Colorist/Digital Cinema Specialist
Color Mill
Salt Lake City, UT
http://www.colormill.net -
buddy – you’re defending a bombsite, you’re literally waving in front of the inferno saying nothing to see here.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
I keep hearing this “1980’s tape users” concept, which bothers me.
Every pro shop where I have worked delivers tape as a master output to the Network in 2011… from SPEED channel programing to American Idol… all delivered on Closed Captioned, 8 Channel Audio, tape (D5 or SR).
I understand that :30 second spots are increasing delivered digitally, as are wedding videos, but the major reason pros are crying foul on this update is the lack of features that pros use and wedding videographers do not (ie – XML, RS422, OMF, etc)
Also, I am not disparaging wedding videographers; they are also professionals and I respect entrepreneurs.
My point is… it looks like we are going back to a 2 tiered system. Broadcast on AVID.. “videos” on FCP. I think this was understood by apple, and was their intention.
Adam
Adam Duplay
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you misunderstood me Buddy, when I say “struggle with the interface,” I mean try to get the tool to work in a professional manner, like say, exporting an EDL or send a timeline to Color for grading, or exporting an OMF to my audio mixer for a 5.1 finish. jeez.
Jim Carey
Director of Video, Radical Entertainment
linkedin: https://ca.linkedin.com/in/jcarey256
mobygames: https://www.mobygames.com/developer/sheet/view/developerId,17212/ -
Adam, you had me at “as are wedding videos” – well said.
Jim Carey
Director of Video, Radical Entertainment
linkedin: https://ca.linkedin.com/in/jcarey256
mobygames: https://www.mobygames.com/developer/sheet/view/developerId,17212/ -
I gotcha :). I do agree 100 percent that it does not look professional, or feel pro like FCP7. It was actually first thing I said when i installed it, man this looks like Imovie.
Buddy
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Russel Lasson:
“Speak Apple! Speak up! Say you love us! Say you care or this thing is over!”
I’d say Apple has spoken quite loudly and clearly. We just don’t like what Apple is saying!
Look at the feature set and philosophy of this application. Consider both the features present and the features absent and regard that as a state of the union address. Apple is giving us one more manifesto regarding their corporate direction. They are conceding the high end video market in favor of reaching a wider audience. And while I don’t like it I have to concede that it’s a good business decision for them.
We are more likely to see Apple start selling televisions than we are to see them transform FCP X into a tool for industrial video production. Jobs doesn’t believe in trying to be all things to all markets. He believes in narrowing the company’s focus. And Apple’s focus is mainstream consumers.
As someone posted in another thread: I can’t help but wonder if the Mac Pro will be the next product to vanish or be redefined away from the high-end market.
John Gruber at DaringFireball.com almost seems to be Steve Job’s kin, and the man says ultimately there are only two macs: the MacBook Air and the iMac. Think about it.
Forget the name of the software, it only clouds the real issue. iMovie Pro was just birthed. Final Cut Pro has died. And all the stages of grieving are apparent in this forum.
Life is full of funny particles.
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