Apple presents at NAB 2012 – declares sincere friendship.

[Gary Pollard]

[Craig Seeman] “Amongst other things FCPX “job” is to sell Macs”

Ironically, I bought into Mac only recently SOLELY to use FCP for professional editing.

And I am now using it to edit Premiere, which is a pity as the Windows version of Premiere is better than the Mac one. More fool me.

FCP X is an interesting experiment, and I find it interesting to edit with, but I can’t use it for broadcast projects.

____

“Those who cannot remember the past are condemned to repeat it”

[Jeremy Garchow]

[Gary Pollard] “And I am now using it to edit Premiere, which is a pity as the Windows version of Premiere is better than the Mac one. More fool me. “

Your Mac can run windows.

[Gary Huff]

Great! Will that be part of the update in December 2012?

[Gary Pollard]

At a performance cost though, apart from the cost of another operating system

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“Those who cannot remember the past are condemned to repeat it”

[Jeremy Garchow]

But your investment isnt wasted, that’s all.

[Tim Wilson]

[Jeremy Garchow] “Your Mac can run windows.”

But not nearly as well.

Disclosure: I’m writing this on a Mac. I also use Windows.

The limitation of Boot Camp is that you’re still on a Mac, which has never had the fastest video cards. There will always be less GPU acceleration, because Apple always chooses slower GPUs. Always.

You’re heard of the Mercury Playback Engine, right? It’s accelerated graphics acceleration from NVIDIA that Adobe uses. Go to NVIDIA’s site, look for the page called “Built for Adobe Professionals.” (Can you imagine such a page at Apple.com? Never going to happen.)

Beefiest Mac Quadro: 2 GB RAM/256 cores. Beefiest on Windows: 6 GB RAM/448 CUDA Cores.

Guess which goes faster? A LOT faster.

So yes, you can use Premiere on Mac. If you’re committed to Mac, why would you not? The performance of CS 5 on Mac blows FCP 7 away.

But with all respect to Adobe’s commitment to outperform Apple on the Mac (including going native loooong before FCP did), speaking for myself only, I believe that long-time Mac-only artists will be amazed at what they have been missing when they play with CS on Windows.

Not because Adobe loves Windows better. Because NVIDIA and Intel and a bunch of other architecture guys love Adobe, and everybody else that plays on their platform and wants to go faster.

And Apple doesn’t like anyone especially well, including YOU. It’s not that Apple has abandoned pros. It’s that they have always treated pros like everyone else, including third party vendors. “If our plans are working out for you, that’s great. But our plans are our plans, regardless.” Apple has never deviated from this course.

In comparing and contrasting Apple’s commitment to elegance at the cost of performance, I’m certainly not saying that the performance of Adobe CS comes at the price of inelegance. You’ll see exactly what you’re in for on Windows with the experience of CS5 on Mac. Just more slowly.