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Apple is discontinuing the only monitor it makes, the Thunderbolt Display
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Cool link, thanks Craig!
I think that the first comment on that article gets it right though. If Apple’s solution was truly imminent, they might have at least waved a hand at it, like Timmy C did with the Mac Pro. Nothing super-specific, nothing with a firm date, but that general “stay tuned” message kept a lot of people waiting around for a long time. The parallel here could have been, “Hey, we’re working on something slick, but in the meantime, third party solutions abound”…but no.
I dunno. I’m not making any predictions, but it really wouldn’t shock me to see them get as completely out of the standalone display business as they did the printer business. Focus their energy on supporting the product lines that are of interest to the largest part of their customer base, and making Apple the most money: integrated displays for devices AND computers.
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Well said and is in line with my theory, not of the conspiracy variety,
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[Tim Wilson] ” but it really wouldn’t shock me to see them get as completely out of the standalone display business as they did the printer business”
I wouldn’t expect any more displays either. Tim Cook is a true believer in the post-PC world for the average user. He knows, of course, that his customers still will buy plenty of iMacs and MacBook/MacBook Pros for many more years. However, my guess is that the forward-thinking design planning at Apple is targeting the tablet+cloud as the primary platform.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “my guess is that the forward-thinking design planning at Apple is targeting the tablet+cloud as the primary platform.”
Makes sense to me, but I also think that there’s a lot of life left in iMacs.
You know what they need, though, is a touch screen. Mac people poo-poo this, but I’m tellin’ ya, after using one on a PC for the last couple of years, computing without a touch screen feels like computing without a mouse — it can be done, but the people actually doing it are mostly dour old men trying to prove a point. LOL
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One thing that doesn’t get talked about that much with Apple is quality.
I started buying their products because they last, and are well made along with the OS
I have an Apple monitor and have had no problems with it (as far as it working) and that’s how I like it . I don’t mind paying a little more if it’s going to work.
I lost my Apple phone charging cord and bought a third party one. Complete junk.
Grrrrrr
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[Tony West] “I have an Apple monitor and have had no problems with it (as far as it working) and that’s how I like it “
I’ve always preferred their monitors over other choices, too. However, Apple doesn’t make their own panels and these will age and become discolored the same whether it’s an Apple, LG, Dell, etc. For Apple, it just doesn’t make any sense anymore to build their versions. The only market for it is the Mac Pro and that’s a minuscule portion of the market. Obviously there are also customers using these as secondary displays with iMacs and MBPs, but that’s got to be an even smaller segment than those needing one monitor on a Mac Pro.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] ” However, Apple doesn’t make their own panels and these will age and become discolored the same whether it’s an Apple, LG, Dell, etc”
They may not make them but when they put their name on something they oversee the quality of it.
The term you get what you pay for comes to mind. If it’s cheaper to buy it will usually fall apart.
I don’t who made that phone charger cord and don’t really care. I just know it came apart in no time and will not ever buy from that company again.
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[Tony West] “They may not make them but when they put their name on something they oversee the quality of it.”
There are only a few companies worldwide that make panels. Apple has no control over their manufacture, however, based on volume, they get the ability to pick the top of the batch. That probably applies to phones, but I’m not sure about monitor panels. Obviously they have direct control over the housing, via Foxconn.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Is it worth noting that at the coming FCP X Creative Summit next October, Dell is one of the primary sponsors?
Aren’t they pretty big with their Ultrasharps?
More swirling tea leaves to read and “unsupported anything other than speculation” conclusions ahead!
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
The Dell monitors were one of the highlights for me at NAB this year. I’m using “pro” LG’s now and one died recently, something I’ve never had happen to a monitor before. I just hope I can plug a new Dell into my Mac and continue using FCPX…? I get the gut feeling that Apple will soon eol Mac Pro’s thus ending the support and interest in anything “pro” including FCPX… I hope I’m wrong.
It was at a Vegas premiere that I resolved to become an avid FCPX user.
Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1
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