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Apple, FCPX and Secrecy – RedShark “Guest Author”
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We can only offer coffee and water. Cookies are just too expensive at these Vegas convention rates.
Noah
FCPWORKS – FCPX Workflow
FCP Exchange – FCPX Workshops
XinTwo – FCPX Training -
To the point of the article about whether secrecy is the winning strategy anymore, Apple’s secrecy is one of the reasons why I won’t trust my business model on their largess.
As a company that has always used secrecy as a hedge against being outflanked by giants like Microsoft or Samsung there is definite merit. But the market for pro apps is different to consumer fad purchase with fast turnover & redundancy. Building a business on products that can appear and disappear without any advanced warning creates nervousness not hype.
With Apple the odd one out about keeping secrets about development the writer was pointing out that the companies with disclosure like Adobe & Blackmagic are gaining more traction. Even when Blackmagic over promises on camera hardware they are going at a great pace in developments with software that are often preceded by videos from Grant Petty being frank and honest about what’s planned. Maybe it’s an Australian thing to say what you mean, bite off more than you can chew and then chew like hell but Blackmagic is delivering tools for me with a confidence of support that I don’t feel from Apple.
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[Michael Gissing] “To the point of the article about whether secrecy is the winning strategy anymore, Apple’s secrecy is one of the reasons why I won’t trust my business model on their largess.”
I think the secrecy was tolerable when new hardware and software was released on a pretty reelable schedule. Pro users might not have known what new features were going to be in FCP or that Apple was dropping Moto for IBM (and later IBM for *gasp* Intel) but we knew that new things would roll out on a predictable basis.
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Jeez… I leave town and it suddenly gets interesting. Figures.
I’ll sit this one out because I’m having a ball in San Diego playing photographer with NO client to please.
Yippee!
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
The trouble is that the presentation has passed the 90-day mark. Obviously a release version wasn’t “just around the corner”, which is usually the case when Adobe does this. That begs the question: was what was shown simply a ginned up demo version that isn’t anywhere close to release? If so, that speaks pretty poorly of Apple’s development effects.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Trouble? I don’t recall a 90 day timeframe being mentioned. The words were: later this year.
Noah
FCPWORKS – FCPX Workflow
FCP Exchange – FCPX Workshops
XinTwo – FCPX Training -
[Oliver Peters] “The trouble is that the presentation has passed the 90-day mark. Obviously a release version wasn’t “just around the corner”, which is usually the case when Adobe does this. That begs the question: was what was shown simply a ginned up demo version that isn’t anywhere close to release? If so, that speaks pretty poorly of Apple’s development effects.”
People have said that it could have ties to Sierra and I think that’s probably a safe assumption so when Sierra drops so will the X update. That means a pretty long time from NAB to release, but I think Apple felt the need to reassure/placate its users. Saying something many months early at NAB vs not saying anything at all is probably the lesser of two evils. It also could help explain the NDA.
If Apple knew that the update to X wasn’t going to drop until Fall (to coincide with Sierra) then they probably didn’t want users, in general, talking about the new features and start pounding on the gates for it to be released (especially since Sierra wasn’t unveiled until two months after NAB) so every that got the sneak peek had to sign an NDA. Who knows, maybe some of the X team go pulled to work on Sierra and that’s why X hasn’t gotten much love lately.
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if I was paying monthly ransom to Adobe and Avid, yes I would be concerned about a perceived lack of development. After all, $50/month (I wonder which company will “blink” and raise the monthly rate first?) you want to see these incremental releases.
Apple said later this year, and that is cool by me. As I have stated, I have work right now that X is the best tool for. Not going to gnash my teeth (or pay monthly fees) over Apple’s way of doing things.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “That begs the question: was what was shown simply a ginned up demo version that isn’t anywhere close to release? If so, that speaks pretty poorly of Apple’s development effects.
“Quite a reach here, Oliver. Adobe got you on the payroll? 😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Noah Kadner] “Trouble? I don’t recall a 90 day timeframe being mentioned. The words were: later this year.
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I never said that they did. Merely, that when a company makes this type of presentation, it’s implied the release is going to happen within a quarter.Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com
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