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Activity Forums Creative Community Conversations Apple are hilarious

  • Aindreas Gallagher

    April 19, 2012 at 8:13 am

    Wait, so if I understand you right, you’re saying it’s not reasonable to characterise Apple as Howard Hughes type guacamole eating NDA addicted moonies?

    https://vimeo.com/user1590967/videos
    http://www.ogallchoir.net
    promo producer/editor.grading/motion graphics

  • Chris North

    April 19, 2012 at 9:45 am

    Sure. I guess the fan-boys can just wait around for them to get their act together. Everybody else will move on.

  • Steve Connor

    April 19, 2012 at 9:53 am

    [chris north] “Sure. I guess the fan-boys can”

    For “fan-boys” read “professionals with a workflow that fits with FCPX very well and whose opinions vary from mine”

    🙂

    Steve Connor
    “FCPX Professional”
    Adrenalin Television

  • Chris North

    April 19, 2012 at 10:07 am

    Yeah yeah yeah… 😉

  • Daniel Frome

    April 19, 2012 at 11:26 am

    If more people are editing in general, then good for Apple. I’m glad if lots of young people have access to editing software. When I was a kid

    Seriously though… I’m a freelancer in Toronto and we’re a tightly knit community here… there are 15-20 production or post facilities at any given time (that are big enough to be on a freelancer’s radar). Nearly all of them have a FCP7 presence but it is dwindling and exists solely for support of legacy projects. There is only 1 studio that is still using FCP7 for most of its projects, but they’ve already bought Avid and simply haven’t implemented yet. So… OK — broadcast industry can be crossed off my FCPX-potentials list in this city… next I’ve got 2 friends that run mid-size wedding and corporate businesses. Both of them tried and discarded FCPX and are still using FCP7. Not a huge sample size… I suppose I won’t cross that off too soon but I can’t assume it’s getting wide adoption.

    These articles and (occasional) comments on this forum are building a bigger and bigger disconnect between the supposed FCPX user share and the reality sitting in front of me every day.

    We bought 2 new edit suites at my studio today … two of the (possibly last edition) mac pros and two copies of Avid Symphony — care of our old FCP licenses.

    Time to get to work…

  • Oliver Peters

    April 19, 2012 at 12:49 pm

    “These articles and (occasional) comments on this forum are building a bigger and bigger disconnect between the supposed FCPX user share and the reality sitting in front of me every day. “

    That’s a good point. As far as the small sample of those I run into on the floor here at NAB, I have yet to encounter anyone who’s expressed any interest in using FCP X for their workflows. I’m probably more willing to give it the benefit of the doubt than most. Even those who like it a bit, don’t seem to see how it can actually work on the projects they cut. Granted, many of them have it, but really have never used it, but I think that sentiment is pretty common.

    It really feels to me that X is moving into a similar niche as EDIUS or Vegas. Both good tools, but not in the top tier of the specific users that go to this show. OTOH, when I see the folks that are covering the show with their own web video segments, X is actually the perfect tool for them to take their HDSLR-shot segments, cut and get online.

    I don’t think it’s an either-or proposition. X is perfectly suited to be ONE of the tools you use, not the ONLY tool.

    – Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Oliver Peters

    April 19, 2012 at 12:52 pm

    “Wait, so if I understand you right, you’re saying it’s not reasonable to characterise Apple as Howard Hughes type guacamole eating NDA addicted moonies?”

    I’ve signed many more NDAs with Adobe and other manufacturers than I have with Apple.

    Oliver

    Oliver Peters Post Production Services, LLC
    Orlando, FL
    http://www.oliverpeters.com

  • Chris Kenny

    April 19, 2012 at 1:33 pm

    [chris north] “Sure. I guess the fan-boys can just wait around for them to get their act together. Everybody else will move on.”

    That doesn’t appear to be an accurate characterization of what’s happening. Apple has already plugged most of the major functionality gaps that existed in 10.0.0. FCP X already appears to be rather popular. And while there aren’t any world-famous editors talking it up yet, there are now high-end users one can point to in order to validate that FCP X can be a useful part of high-end workflows. There isn’t really much reason to expect an overall erosion of NLE market share, and the data we have, while sparse, seems to indicate there hasn’t been one.

    Will Apple take a short-term hit in some market segments? Maybe, but compared with what baseline? Compared to a universe in which Apple had shipped a release with 10.0.4’s functionality 12 months earlier? OK, but what software company wouldn’t be doing better if its product development were 12 months ahead of where it presently is? Compared to a universe where Apple shipped an NLE with a more conventional interface? Perhaps, but though some established editors might find it awkward there are some real benefits to Apple’s new approach that could help with attracting and retaining new users — and a product that effectively attracts and retains new users probably has better long-term prospects even if it loses some of the old guard in the process.


    Digital Workflow/Colorist, Nice Dissolve.

    You should follow me on Twitter here. Or read our blog.

  • Chris Kenny

    April 19, 2012 at 1:48 pm

    [Jules bowman] “Well, aside from the fact that at the moment it is a buggy bit of software that has dispensed with an ‘editing paradigm’ used by the majority of the professional industry and it has been superseded by PP because its 10th incarnation needs ‘a bit of time’ whereas PP just evolves sensibly and that”

    FCP X is a ground-up rewrite. It’s more sensibly treated as a new app trying to break into the market (with a fair bit of success so far, based on available data) than a “10th incarnation [that] needs ‘a bit of time'”. The claim that it has been “superseded by PP” does not appear to be remotely true in terms of adoption. As I noted previously, my company has yet to even have someone inquire about bringing us a project edited in Premiere. Neither PP nor FCP X has yet superseded FCP 7.

    [Jules bowman] “its adopters are fanboys who will, with all due respect, never make an impact on people’s perceptions of the apps ‘pro’ status when put on the front cover of Apple Monthly no matter whether they make a living from it.”

    Even assuming FCP X presently isn’t seeing any use at the high-end (which doesn’t appear to be strictly true — Leverage, etc.), you seem to be entirely ignoring the fact that change is usually bottom-up in this industry. In other words, mid-range adoption today probably translates into high-end adoption down the road.

    [Jules bowman] “FC10 is a flawed buggy non-industry standard, non skill set transferable patchwork of a piece of software that appears to corrupt and destroy work rather capriciously giving its competition, who are already ahead of it, 3 to 5 more years head start to claim FCP7s market share and respect.”

    Yeah, I’m sure it’ll take Apple at least five years to fix a couple of rare bugs with file saving. And we all know that no other NLE has ever had any bugs that could cause people to lose work. I mean, Adobe in particular is well known for making completely bug-free software that nobody ever complains about.

    Oh, wait. That’s crazy. Many of the early performance/reliability issues with FCP X have already been addressed, there isn’t an NLE on the market I’d actually consider rock solid, and people complain constantly about buggy Adobe software — it’s a running joke in the Mac community. Here’s a whole blog dedicated to Adobe bugs. You want some data loss? How about Flash deleting files when it encounters a save error. Somehow I don’t think Premiere will be magically immune to this sort of thing.


    Digital Workflow/Colorist, Nice Dissolve.

    You should follow me on Twitter here. Or read our blog.

  • Aindreas Gallagher

    April 19, 2012 at 3:56 pm

    [Chris Kenny] ” Leverage, etc.”

    there’s .. not a lot of etc. left after leverage. 😉

    https://vimeo.com/user1590967/videos
    http://www.ogallchoir.net
    promo producer/editor.grading/motion graphics

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