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AE drives the NLE decision
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When I started in TV in the 80’s sports was maybe 30 percent of my work. Now it’s maybe 75
There is definitely a split between sports fans and non.
Here is St. Louis our Cardinal ratings crush the competition. This is a big sports town.
Tomorrow we have “6” broadcast sports feeds coming out of our city, 4 with playoff hockey and two at Busch stadium for Cards.
We got to fly in people from around the country to cover all the spots.
It drives the economy big time. My cousin works for a major grocer here in town and the sales go through the roof because of all the folks having people over to watch the games.
sports bars and such.
I have been to Super Bowl parties and Oscar parties but never to a web party : )
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The things they watch that are streamed to iPads, laptops etc. Are they clips of pussy cats and yodelling babies or of broadcast TV shows watched through an alternative medium? My money will be on the former.
Kids/adults with console games will always have TVs. Given a choice of watching a film on a TV or an iPad the TV offers the better experience.
TVs are social. Families can gather around one and interact around what is on. iPads and laptops are individual.
I had one friend, ever, who never had a TV. Kids over here love their console games or wanting to watch stuff on decent sized screens. The portability of smaller devices and the ability for the, to enable solo engagement with TV shows definitely has a place, but given unlimited funds do you think all young people would forgo a 42″ plasma in exchange for an iPad? I don’t. Perhaps funds are an important element of BIll’s observations. Ad perhaps teenagers desires to be away from they parents and/or siblings is a part of Alex’s.
Broadcast products companies are going to struggle in terms of obtaining the ludicrous sums of money needed to make high quality TV shows, especially as mostly advertising is ignored and therefore waning in importance and one would assume the ability to generate revenue, but also because most new alternative streams of consumption generate poor financial return (Net Flix, YouTube, P2P bit torrent…. The Spotify model is not a long term solution), but people will NOT stop wanting what these big production companies deliver.
YouTube and FCPX may have theoretically ‘democratised’ TV production and consumption, but most of the DIY stuff it has enabled it still shit and not worth watching and Broadcast stuff beats it hands down.
So sure, TV is being consumed differently, but what is being consumed isn’t changing in the same way. but Bill, don’t let points outside your limited view get in the way of your rather zealous promotion of apple edited YouTube shite being the future of televisual production/consumption, because then your world may collapse around you and no one with buy your self published e-book/zine or invite you to report an NAB and then that will give you even more time to swan around these forums annoying people.
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I couldn’t agree more.
I’ll have to give Premier Pro another run for its money I guess. Bad first introduction… What is irritating is how poor the built in effects seem to be. Color-correction seems vastly better in FCP 7/X than PrPro. Sometimes you just don’t want to jump out of the NLE to sort out simple CC-fixes. I’m also not 100% sure if the dynamic link structure does it for us. I’ll have to do some testing.
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[Julian Bowman] “The things they watch that are streamed to iPads, laptops etc. Are they clips of pussy cats and yodelling babies or of broadcast TV shows watched through an alternative medium? My money will be on the former.”
My daughter watches “broadcast tv” programs, if that’s what you want to call them. Homeland, Walking Dead, Desperate Housewives etc.
[Julian Bowman] “Kids/adults with console games will always have TVs. Given a choice of watching a film on a TV or an iPad the TV offers the better experience.”
Yes that’s true, but as far as using them to sit down to watch a particular broadcast program at a particular time. Never.
[Julian Bowman] “but given unlimited funds do you think all young people would forgo a 42″ plasma in exchange for an iPad? I don’t.”
Not all, but probably most, yes.
[Julian Bowman] “TVs are social. Families can gather around one and interact around what is on.”
Sad to say but this scenario seems about as common as a grown up at a Justin Bieber concert. . .
. . . from all the people I speak to, anyway.
[Julian Bowman] “So sure, TV is being consumed differently, but what is being consumed isn’t changing in the same way”
Agreed. So extrapolating that out, where do the free to air networks get their bucks in a generations time?
[Julian Bowman] “Bill, don’t let points outside your limited view get in the way of your rather zealous promotion of apple edited YouTube shite being the future of televisual production/consumption, because then your world may collapse around you and no one with buy your self published e-book/zine or invite you to report an NAB and then that will give you even more time to swan around these forums annoying people.”
Funny. . .
. . . But a bit unnecessarily cruel.
Alex Hawkins
Canberra, Australia -
Hey Oliver,
Can you explain how FCP X is lacking in this department compared to Avid and/or FCP 7?
I’ve never used FCPX, so I’m curious.
Thanks,
Chris -
“Can you explain how FCP X is lacking in this department compared to Avid and/or FCP 7?”
Ignoring the issue of After Effect integration, for a moment… FCP X’s method of Events/Projects is cumbersome at best. In nearly every other NLE, I can select a single project from which to continue my edit. In X, I have to use a number of workaraounds or a third party app to select the proper Events/Projects to load. This makes it very hard to use in a multi-user, multi-suite environment without a lot of rigid rules. As an example, a lot of users organize their Xsan by client projects, the clients, then years, then the elements within. Launch FCP 7 or AE, navigate to the project file and open. You are ready to edit. X doesn’t work this way, but PPro does. So converting to PPro lets you continue with existing workflows, while X necessitates a certain amount of re-arranging that can be quite disruptive.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Christian Schumacher] “You should be offering better things than an old 32 bit Compressor”
The 32-bit Compressor.app is just the GUI. When you submit a job, multiple 64-bit parallel qmaster processes kick off in the background and carry out the real work.
Best,
Andy -
[Andrew Richards] “The 32-bit Compressor.app is just the GUI. When you submit a job, multiple 64-bit parallel qmaster processes kick off in the background and carry out the real work.”
Sweet! That’s way better than I thought it was. Thanks for the clarification, Andrew. I wonder how all this will progress overtime re: the handling of 64bit (and 32bit) quicktime codecs with the new AV foundation, as we advance on OS X. A major overhaul is still warranted on the workflow issue, I think. Apple can do better in the Pro Apps department, namely FCP X, Motion, Compressor, Aperture and Logic all working together in tandem. In other words, to improve integration amongst them should be top priority.
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My 3.5 year old twin daughters hate television because of the ad breaks. They’ll use my iPad and watch Netflix cartoons or watch the “big tv,” which is Apple TV hooked up to Netflix and Hulu. The actual broadcast TV is rabbit ears, for football, The Masters, and US Open. I can watch the A’s on mlb.com via appleTV.
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Broadcast TV’s nightmare begins as mobile apps dominate prime time
By Tero Kuittinen on Apr 26, 2013 at 12:00 PMThe latest data from analytics firm Flurry research shows that mobile apps are now used by more than 50 million people in America during the most hectic period of the day. And that moment is at 8:00 p.m. — smack in the middle of TV’s prime time. On weekdays, 7:00 p.m. to 9:00 p.m. is the stretch when mobile apps reach more than 50 million U.S. consumers. This happens to coincide with the time most big broadcast television shows air. It probably is no coincidence that while mobile app usage exploded between 2011 and 2013, the most important prime time shows started imploding. “American Idol” is now only a shadow of its former self; its audience collapsed to just 12 million people last Wednesday. “Survivor” has plunged below 10 million viewers…
https://bgr.com/2013/04/26/mobile-app-usage-study-prime-time-tv-467318/
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