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Adobe.com
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[Timothy Auld] “Got an answer to that, tough guy?”
Yes. Thank you for finally answering the question that I had posed to you six days ago.
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Would you cite that, please.
Tim
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[TImothy Auld] ”
Would you cite that, please.”Sorry, no.
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I’m guessing it’s because you can’t.
Tim
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yes, that said he was incredibly flat and nervous – so that’s something.
the pen ruler tools in hardware and software are a bit amazing tho? I can’t think of another company bearing down on ipad glass like they did there. there is a fair bit of valid wandering around.
also I haven’t checked it, and its one of the things that fell apart in the 28 hour outage, but if adobe really are standing out front of the designer with 40,000 dollars worth of arranged typography in CC – in that case it’s hard not to think they are doing globally transformative heavy lifting on their end to allow quality typography understanding and usage at all scales. that would be a bit of a netflix moment.
sure they better have at least Accidenz-Grotesk if not the full helvetica. or DIN mittelschrift and stuff? Some tiny bits of the Hoefler & Frere-Jones divorce maybe? boom boom.
edit:
they’ve now got a tiny bit of bodoni, they’ve sort of got futura – they’ve actually got news gothic but forget bembo or anything. forget most everything else. It kind of doesn’t represent a valid toolset. the other stuff is near random. I suppose we’re intended to cycle through font selections in photoshop and pick the thing that looks zany. just as in the demo.
I’m very curious where they came up with the forty thousand dollar figure. I’m sure it cost them a ton to get what they have from the major type families, but there is no way that’s forty grands worth of fonts. news gothic particularly is super hobbled.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Gary Huff] ” so you need to make the subscription cheap enough to be a no-brainer.”
yes, for a period you do. until you have the subscriptions. they already lead in today’s demonstration on the inability of the CS6 suite to handle above 2K in the video demo. they were very clear that was a full stop.
Also – did anyone at all feel the company Wadwahni guy was mad dismissive to that poor guy Levine? Who badly tried to run a happy loud vibe?
Adobe seems a weird company to me – one that seems visibly controlled by blade sharp people running fenced enclosures for the heartfelt people we interact with.Adobe board and corporate will almost certainly execute CS6 and prior hardware and operating system lockouts over the next two years. that is going to include photoshop.
the photographers are being temporarily treated with the biggest kid gloves: everyone is, engineering staff and subscribers alike.https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Aindreas Gallagher] “Adobe board and corporate will almost certainly execute CS6 and prior hardware and operating system lockouts over the next two years. that is going to include photoshop.”
Adobe is under no obligation to anyone to keep CS6 going through two more OSX and one more Windows OS updates.
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Actually it’s quite easy to come up with 40G’s in fonts. Just on a whim I went to a professional font site (https://www.typography.com) and picked a font at random. (Acropolis). That font for webuse only is $149.00. 40K/150 = 266 fonts. That is not really that many fonts. I’m not claiming to have any knowledge of what Adobe charges or has charged in the past but fonts are not cheap. I picked up a specific font for a customer that they wanted and that was $50. By my same metric, at $50 each you only come to around 780 fonts. That’s not thousands that I believed they mentioned in the presentation so if they really have thousands of fonts, that part at least, sounds like a pretty good deal. I’m not going to get into the subscription argument, I’m just saying, thousands of fonts included is not bad, assuming they are not garbage.
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[Gary Huff] “Adobe is under no obligation to anyone “
I know – but it goes to the trust of the company – tell me you entirely trust this crowd. given the scale of monopoly involved.
forget premiere – adobe have a mortal lock on PS AE ILL PDF ID.
that is a lot of monopoly. The creative cloud show was – and remains – a PR construct masking forced customer subscription.
that’s all it ever was.
As customers we like the tools, we like many of the staff involved and yet – via the predilections of the board we are all being sent together to some final marketing hell.
explain that.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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Easy there, fellas. It’s just software…
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter
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