About – “Seasoned Film Editor Takes Adobe Premiere Pro CC For a Spin”

[Jok Daniel]

[Shawn Miller] “I have had days (in the past) where the company I worked for charged a client $100.00 an hour for me to prep graphics for an Avid edit (3 minute interview)… and then later that day, charged a different client $35.00 an hour for me to edit, create graphics for and encode a three minute talking head video. Guess which was for an agency, and which was a corporate piece. :-)”

Sure, different types of productions have different needs, and that will be reflected in the going rates of their respective markets. Big budget agency work (e.g. a commercial starring a celebrity, as in the OP) is a long hours, tight deadlines, high stakes kind of market. That is reflected in the rates.

[Herb Sevush]

[Jok Daniel] “different types of productions have different needs, and that will be reflected in the going rates of their respective markets. Big budget agency work (e.g. a commercial starring a celebrity, as in the OP) is a long hours, tight deadlines, high stakes kind of market. That is reflected in the rates.”

Right. 25 years ago the exact same DP would charge $500 for a 10 hr day for an industrial and $1500 for an 8 hour day for a commercial, not including equipment. One DP I know explained it as being based on the ass*ole factor for working with an ad agency. The difference for the rest of the crew wouldn’t be as big, generally a 25% bump in rate, but then again the crew sizes were always bigger, so the cost per department was often 2-3 times as large as a corporate gig. This was simply considered normal. The deadlines weren’t any tighter but yes the stakes were much higher, which again is why there was no downward pressure on costs – there is no price too high for success nor low enough for failure, especially when the agency was charging the client a 17.5% commission on costs.

Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Richard Herd]

In corporate culture (aka commercials), money actually defines value. They said, “It must be a good commercial. Look how much it cost to produce.”