A personal note to all 3D TV pessimists

[David Roth weiss]

[Ron Lindeboom] “What we watch on our home unit is not “rudimentary 3D” and it is a far cry better than 3D from the 1950s that Herb Sevush mentioned, for example. “

Cool!!! I’m just as new to this whole thing as you Ron, having seem my first new iteration of modern 3D with you at Dreamworks.

So, though I’m trying my best to see every kind of 3D display under the sun, I’m not there yet, and I still have lots to see and lots learn.

The one thing I do know is, I do want to see more and I want to learn more. I think it’s obvious that we share that completely…

David

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.

[Ron Lindeboom]

I think you know I was not bagging on you, David. I just want people to be aware that this is arguably simpler and more fun to watch than many suppose.

Thanks for your enthusiasm, like you, I am really happy to see this come along as I never thought that I would see this at home in my lifetime (which seems to be going faster and faster all the time). ;o)

Have fun, David.

Best regards,

Ron Lindeboom
CEO, CreativeCOW.net

Creativity is a type of learning process where the teacher and pupil are located in the same individual.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
– Antoine de Saint Exupéry

First they ignore you, then they laugh at you, then they fight you, then you win.
– Gandhi

Better is to dare mighty things, to win glorious triumphs, even though checkered by failure than to rank with the poor spirits who neither enjoy much, nor suffer much because they live in a gray twilight that knows no victory or defeat. – Theodore Roosevelt

[David Roth weiss]

[Ron Lindeboom] “I think you know I was not bagging on you, David.”

Nope, never thought that… I think we’re saying many of the same things, it’s just that some times when people feel the need to clarify, in emails or in posts on The Cow, it sometimes seems like a disagreement, when in fact, we’re just trying to achieve greater accuracy and understanding. I think that continues to be one of the unfortunate and unfixable hazards of Internet communications.

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.

[Chris Blair]

Mick Haensler: They bought 2 high end 8′ LCD panels that must have cost gobs of cash and they’re going to feed them with FREAKIN GL2’s!!!! They can’t even do 16×9 SD…I have no fear of having to upgrade to 3D any time soon….

Mick summed up the point I was trying to make in my two lengthy posts in just two sentences!

We’re not pessimistic about 3D TV. We’re pessimistic about convincing corporate America to pay more for equipment and technical know-how than they’re paying now. We’re pessimistic about people who make decisions about making videos outside of the world of network and cable TV (and it’s a HUGE world outside it). We’re pessimistic they won’t pay the extra money to produce 3D programs.

And I’ve seen all the posts about Sony and others sponsoring 3D programming on the upcoming launches of the various 3D networks. That’s far different than what we’re talking about. In most of America, corporate people haven’t even adopted HD yet…so regardless of how fantastic 3D TV looks, it will take them years to adopt it.

We’re pessimistic about the general public figuring out what Ron and Tim have figured out about their current TVs and the capabilities of HDMI. If there are 10 million HDMI sets in homes today, I bet 9.5 million of them ARE NOT hooked up via HDMI to any device. Most of those people don’t have a clue what HDMI is. They can barely hook up their DVD player using analogue cables. And keep in mind that consumer electronics stores price HDMI cables at ridiculously high prices that certainly discourage the average consumer from adding it to their purchase. The cheapest HDMI cable in Best Buy (I was in there today), was $39.95. You can get the same cable on Monoprice.com or Ebay for about $6….yet most people don’t know that.

And still no-one is mentioning the artistic side of this. At some point the novelty and/or amazement at the images will wear off and people will still want great stories. I’ve seen Coraline mentioned several times in this thread. It has to be one of the best movies (animated or otherwise) I’ve seen in years. My 5 year old daughter, who’s fallen asleep within 5 minutes at every single movie she’s gone to since she was 3 years old (they number in the 30s), stayed awake and on the edge of her seat through the entire thing. It wasn’t the 3D. She took her glasses off after 5 minutes. It was the story and the incredible art and direction of Henry Selick.

We’re not pessimists and we’re not ragging against anyone who’s an enthusiast about it. We’re simply looking at the economics of it as it applies to the buying public and corporate America. If it takes off…I’m all for it. But I’m with Mick when it comes to the bulk of video work that’s done outside the entertainment and sports industries.

Chris Blair
Magnetic Image, Inc.
Evansville, IN
http://www.videomi.com

[Ron Lindeboom]

[Chris Blair] “We’re not pessimistic about 3D TV. We’re pessimistic about convincing corporate America to pay more for equipment and technical know-how than they’re paying now. We’re pessimistic about people who make decisions about making videos outside of the world of network and cable TV (and it’s a HUGE world outside it). We’re pessimistic they won’t pay the extra money to produce 3D programs.”

Then you don’t realize the power of THE NEXT BIG THING nor of the old adage that you “sell the sizzle, not the steak.”

The people that I knew who got into HD earlier than later were the ones who got the accounts, the same for those who jumped into DVD production before iDVD and DVD Workshop and Encore came along.

When things become commodities, you are right — corporations like everyone else, pay based on supply and demand.

When the supply is coming out of the woodwork, then there is little power left to the one selling.

You can always find the “hole in the donut” man. Me, I would rather concentrate on those gooey sugary greasy calories encircling the air.

Some people see the donut, others only see the hole.

Best regards,

Ron Lindeboom
CEO, CreativeCOW.net

Creativity is a type of learning process where the teacher and pupil are located in the same individual.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
– Antoine de Saint Exupéry

First they ignore you, then they laugh at you, then they fight you, then you win.
– Gandhi

Better is to dare mighty things, to win glorious triumphs, even though checkered by failure than to rank with the poor spirits who neither enjoy much, nor suffer much because they live in a gray twilight that knows no victory or defeat. – Theodore Roosevelt

[Grinner Hester]

“well, color my become the norm but people aint gonna pay for it.”
-some old guy after watching the Wizard of Oz

[David Roth weiss]

[grinner hester] “well, color my become the norm but people aint gonna pay for it.”
-some old guy after watching the Wizard of Oz “

Well done Grin!!!

David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, Indie Film & Documentary, and Film History & Appreciations forums.

[Herb Sevush]

Lynn –

Glad you liked the show – I run the credits xtra slow whenever my name comes up.

I still miss the old *edit forum, mostly because of people like you, Ron Shook, etc. – all I’ve got on the Final Cut side is DRW (just a joke David.)

Good to hear from you, hope your doing well.

Herb Sevush
Zebra Productions

[Craig Seeman]

Today Cablevision NYC will have their first 3D cablecast of NY Rangers hockey game on channel 1300.

It requires a 3D TV set. On a standard HDTV one will just see an image duplicated on the left and right of the screen. It does not look the same as a Real 3D Movie (Avatar, Alice in Wonderland) without glasses.

So for the folks who were touting the large number of compatible TV sets out there, it seems not. One must buy a new 3D TV set.

[Mike Cohen]

[Craig Seeman] “So for the folks who were touting the large number of compatible TV sets out there, it seems not. One must buy a new 3D TV set.”

I noticed best Buy now sells 3D LCD televisions – the price is roughly what you would pay for the same sized LCD a few years ago.

Mike Cohen