10.08 released

[Marcus Moore]

The one they’re having, from what I’ve been told. Press only.

[Chris Harlan]

[Marcus Moore] “The one they’re having, from what I’ve been told. Press only.”

Has anybody else been told?

The only mentions I can find of an Apple NAB press conference involve time travel. So, if you have info, I’m sure we’d love to hear about it. It was fun coming across this old stuff. Times certainly have changed.

https://www.macworld.com/article/1014199/10nab.html

https://macenstein.com/default/2008/04/exclusive-pics-of-apples-nab-presence/

https://www.creativemac.com/HTM/News/04_00/applepinnaclematrox.htm

Here’s the list of NAB news conferences, btw. Of course Apple is not an exhibitor, so they aren’t on it, but if you want to see who is:
https://www.nabshow.com/2013/newsroom/news_conferences.asp

[Chris Kenny]

[Marcus Moore] “That said, under the current appStore rules there’s only 2 options for a “10.1”.

1. another free update to exiting users (basically the status quo)

2. Released as a new app at the full price. 10.0.X disappears as a purchase option for new users. But remains for existing users who don’t upgrade as a path to updates or reinstalling the software down the road.

I think we’ll have a clearer picture about the update based on what gets revealed at the NAB press event.”

There is a third possibility, depending on how you count. They could keep offering free upgrades to the core product, but also start offering in-app purchases for new functionality. They could have a “Pro Workflow Pack” that enabled EDL and OMF exporting, etc. That would actually be a really interesting pricing model for an NLE — make it cheap for people to get in the door with the basic version, but allow instant in-place upgrading for users who need more advanced features.

And of course, there’s a fourth possibility as well. Since Apple controls the App Store, they can change the way it works anytime they want to. If they really want to offer upgrade pricing, they can do it.

Lots of possibilities here. Personally, though, I think they’ll keep giving updates away totally free at least until some point after the general narrative on FCP X shifts to a more positive tone. We can be quite certain that if Apple shipped a paid update right now with, say, EDL exporting, the response would largely be “How dare they charge for this! It should have been there already!” (Almost regardless of what other features the update offered.)

—
Digital Workflow/Colorist, Nice Dissolve.

You should follow me on Twitter here. Or read our blog.

[Bret Williams]

I’ll bet they take the most profitable road. You can buy either FCP X or FCP Xtreme. The former, always $299. The second costs $599 because it has an extra 16gigs of onboard flash storage. Eventually they’re rename iMovie “FCP X mini.” And soon after that, the FCP X watch for editors on the go.

[Bret Williams]

Still can’t unless I’m missing something. But you can apply the clip appearance to hot keys. I mapped waveform height to cmd+(up arrow) and cmd+(down arrow).

But clip height doesn’t appear to be adjustable. Which is more what I would care about. Anyone see a command for clip height. Not the event browser one. For some reason they have a hot key for that.

[Jeff Kirkland]

[Chris Kenny] “And of course, there’s a fourth possibility as well. Since Apple controls the App Store, they can change the way it works anytime they want to. If they really want to offer upgrade pricing, they can do it.”

I can’t remember which app it was (it was an IOS app for the iPhone) but a couple of weeks back, I went to install something I hadn’t played with in a while and instead of the usual “Install” button, I got a message that there was a new version and an “Upgrade” button, which I had never seen before. That only seems a step away from a paid update so I’d be fairly certain the mechanism for paid upgrades is in the app stores, just not currently in use.

Even so, other apps have released new versions and had users pay if they want the new features. The version number is part of the app name so there’s nothing stopping Apple from discontinuing FCPX 10.0 and releasing a new app called FCPX 10.1 that everyone needs to pay full price for if they want it.

And I agree with one of the earlier posters, I think if 10.0.8 squashes the last of the major bugs, then I think the next version will be 10.1 as a paid update with new features. With Apple starting a new advertising campaign for FCPX, I’d be surprised if NAB didn’t at least feature a preview of things to come in 10.1.

Jeff Kirkland | Video Producer | Southern Creative Media | Melbourne Australia
http://www.southerncreative.com.au | G+: https://gplus.to/jeffkirkland | Twitter: @jeffkirkland

[Walter Soyka]

There’s a hint in the FCPX EULA:

B. Apple, at its discretion, may make available future upgrades or updates to the Apple Software for your Apple-branded computer. Apple may provide you any such upgrades and updates that it may release up to, but not including, the next major release of the Apple Software, for free. With respect to this Apple Software, for example, if you originally purchased a license for version 10.0 of the Apple software, Apple may provide you for free any software upgrades or updates it might release (e.g. version 10.0.1 or 10.0.2) up to, but not including, version 10.1 of the Apple Software. After the next major release of the Apple Software, Apple may also at its discretion continue to provide minor updates and enhancements to the Apple Software. Upgrades and updates, if any, may not necessarily include all existing software features or new features that Apple releases for newer models of Apple-branded computers and may, at Apple’s discretion, be provided with or without charge.

Even if major updates require full re-purchases, $299 every couple years is a major bargain. Barring Lightworks (which I haven’t spent any time with to know if it’s a serious competitor), no one else has maintenance priced this low.

Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events

[Julian Bowman]

Thing is, FCPX runs with so much lag on my 2 year old Mac Pro that the £200 bit of software has already cost me an additional £350 in ram and graphics card updates and still necessitates at least £3000 more for a new i7 iMac or, if they can ever be bothered to release one, a new Mac Pro…. Which actually makes FCPX a not very affordable or cheap software shift really.

[Steve Connor]

[Walter Soyka] “Even if major updates require full re-purchases, $299 every couple years is a major bargain. Barring Lightworks (which I haven’t spent any time with to know if it’s a serious competitor), no one else has maintenance priced this low.”

This is very true, there’s a lot of discussion about what might happen but if this was the worst case scenario then it’s not a problem for me at all.

Steve Connor

There’s nothing we can’t argue about on the FCPX COW Forum

[Marcus Moore]

If you look back to last year, you’ll see some articles from Larry Jordan, Scott Simmons, Philip Hodgets, and others about sit-downs they had with Apple- talking about where the software is at, and some roadmap previews. Expect something similar. I don’t have any other details I can share.