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10 Things Steve Martin wants in FCP X
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I’d definitely like to see Adobe introduce a magnetic timeline with the ability to connect B roll to the primary storyline and move with the shots they were connected to. To build in the audio and be able to expand it only when you need to would tidy things up a bit. Oh so tedious to have the audio for v6, v7 etc. so very far away geographically
Keyword and smart collections would also help a lot instead of old fashioned bins for organising media.
How is Adobe when it comes to Multicam? I don’t know. Never tried. Anything near as good as X?
I agree with Steve most about the opacity line (or lack of) and customising layouts.
Oh and I like owning my software and keeping it on my machine. Pay once. Use forever.
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[Walter Soyka] “Markers in Premiere/Prelude can be named and can extend for arbitrary lengths of time.”
CS6’s implementation is not useful at all. Prelude > Premiere is very useful but it is limited once it gets back into Premiere. The extended markers need to show up as subclips. And I couldn’t even find the way to get the markers to show up in Premiere unless I opened the clip in the source window.
Hopefully I simply did something wrong and someone can help me with my workflow. Thanks!
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[Dennis Radeke] “Premiere Pro gets an “A”.”
A for Adobe!
And also Dynamic Link: Audition, After Effects, Photoshop, Illustrator, Speed Grade, and Media Encoder are simply an amazing suite. Just screened a 5 minute video for a non-profit addiction recovery facility, and the client and agency sat in for the screening, and they were so moved by the emotion, they had tears. Thank you Adobe for the great tools! I cut straight to the story and emotion and do not worry about technogunk because your stuff works very well.
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[James Ewart] “How is Adobe when it comes to Multicam? I don’t know. Never tried. Anything near as good as X?”
I haven’t used multicam in X but PPro’s multicam is eons better Avid’s and FCP 7’s.
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[Paul Neumann] “but to keep getting that $50 a month Adobe has to keep getting better. And changing the way they develop everything is what’s letting them do that.”
Oh for heaven’s sake.
Flip this.
For decades, nobody in software did subscriptions. So software never got any better, right?
Wait, that sounds kinds silly, huh.
Somehow without rental as a part of the business model, companies developed software that evolved and thrived. So ADOBE is asking us to believe that there’s something different today. What is that? What drives the necessary change in business model? It’s certainly not altruism. Altruism buys you nothing in today’s corporate america but a SOX investigation.
So sorry, but the claim that RENTAL is REQUIRED FOR INNOVATION is, IMO, a truly boneheaded argument.
It’s a “talking point” to obscure the real process. Rental makes their customers pay more money than they used to. Period. End of story.
A sales model (as opposed to rental) history has proven over retail history to have every bit as much pressure for innovation UNLESS there are no competitive alternatives around!
And that’s the danger in the subscription model, if the subscription based enterprise gets anywhere near a monopoly on an approach that their subscriber base requires to continue to earn their living, there’s absolutely no counterveiling force in place to make that vendor innovate unless there’s significant new subscribers to entice.
If there aren’t, then the ONLY direct path to continued increased earnings (the Wall Street orgasm inducer of Comp Sales Growth) is price increases. And with a large captive subscriber base, somebody at the home office eventually just runs a price/demand graph and sets the price a fractional notch below the “I’m Leaving” pain threshold. Why? Because they can. Period. It has NOTHING to do with the quality of the product anymore. Or the satisfaction of the customers.
Product pride surely still exists in the back hallways at Adobe – and justifiably so. They’re just being governed by an executive team that has absolutely no interest in being customer focused – unless that focus drives revenue. They will tell you thats’ their JOB. And the’ll be CORRECT. That’s how the business class now DEFINES business success. REVENUE Growth Metrics. Period. Their pride is focused on competing with other same class business executives for Wall Street brownie points. The customers can eat cake unless and until there’s a revolt.
Others will disagree, and I understand that. But until someone can show me a features/subscription curve that effects corporate earnings in the same way that the demand/price curve does, I’m just not buying it.
How many modern business examples do you need? How many operations where some CEO makes the entire workforce “part time” so they don’t have to pay for health insurance? Or who off shores-everything so that they can pay China wages and cuts costs with a Mumbai call center? Don’t ask me. Just look around the new America. Walk into your local branch bank and ask the 24 year old “branch manager” about it. Or into McDonalds and ask the 20 year old “store manager” there. Crapping on the customer with incompetent operations is totally cool in modern American corporate thinking just as long as your labor costs can be pushed into the basement.
What’s odd is that corporate America STILL wants us to feel loyal to their company brands while they have the freedom to show absolutely NO loyalty to their employees or to their customers.
No corporation is perfect in this. Not Apple, not Costco, not Google or whoever is this years “associate satisfaction” winner. But at least don’t be an obvious dick about it. That’s all I ask. And don’t pretend you’re giving me something “better” than what I had when I was paying 40% less for the same thing last year. Or tell me it’s a “quality improvement” when I’ve forced to perpetually rent something I could buy last time around if that fits my business needs better.
Sheesh
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “Surely some snarky spoilsport would show up with a list like…
1. An integrated database.
2. A range based key wording system.
3. A magnetic timeline
4. RolesAnd so on.
; )
Sorry, couldn’t resist.”
You forgot to add perpetual license!
Just had to get that out of my system. 😉
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