People Want Ads as Intelligent as their Content
‘In situations like this, carelessness, mistakes–they will haunt you. I know this from experience.” – Walter O’Brien, “Scorpion,” CBS, 2014- 2018 There’s nothing harder to…
Category: Andy Marken
Getting the Right Creative Content in Front of the Right Audience
“Just relax, darlin’. This is the Big Easy. Folks have a certain way o’ doin’ things down here.” — Remy McSwain, “The Big Easy,” 1987,…
CES on Content Creation, Rebuilding Tomorrow
“I can’t lie about your chances. But you have my sympathies.” — Rook, “Alien: Romulus, 20th Century,” 2024 A few short weeks ago, we made…
Franchise Projects Shouldn’t be a Makeover
“I’m going to tell you a story. It’s going to sound ridiculous. The longer I talk, the more rational it’s going to appear.” Cage, “Edge…
Creator Economy Isn’t Really Like Film/Show Entertainment
“Come on Barry, you’re good at this sort of stuff. Think of something.” – Nathan, “Misfits,” Clerkenwell Films, 2012 A few weeks ago, we walked…
AI Is a Tool, Not a Creative Solution
“What you men call ‘work life’ is full of flattery and peer pressure. I can be part of those, too. I’m just appalled by them.”…
Production Location Options Are Now Global
“Once loyalty begins, it does not have an end. Otherwise, it would not be loyalty.” – Mariko, “Shogun,” FX Productions, 2024 A lot of people…
We’re Entering Untested Entertainment Territory
“Ventress wants to face it. You want to fight it. But I don’t think I want either of those things.” – Josie Radek, “Annihilation,” Paramount,…
Horror Films Are Good for Body and Mind
“We’re a statistical improbability. And now they want to see who will be the luckiest among the lucky.” – Zoey Davis, “Escape Room,” Columbia Pictures,…
The Educational, Informational Side of IBC
“The story you are about to see is true. The names have been changed to protect the innocent.” Main Title Announcer, “Dragnet,” Mark VII Productions,…