I graduated in 2009, so my experience with this stuff is still fairly fresh and hopefully helpful to you. I think a lot of people might tell you to keep knocking on doors and cold calling and stuff, but the reality right now is that there are a lot of people like you out there — like maybe more than ever — and blind emails or even phone calls aren’t nearly as effective as they used to be for soliciting entry level jobs.
What does work? Relationships. And that’s always been true, and will continue to be true until you retire from video production (so, until the sun explodes.) I graduated in the middle of a recession, so I was looking for a job when the difficulty level for such a thing was on Expert. I emailed dozens and dozens of companies and individuals over a year period and got ZERO responses other than a few “lol no” emails. You may have a little more luck eventually, but if you don’t count on it then you’ll just be pleasantly surprised. (Like, following up from cold emails MAY land you something on the off chance you follow up right when they have a quick opening for the kind of job you can fill easily, but that’s difficult timing and mostly up to luck. But it happens.)
Here’s a few specific things that did work for me. For one thing, I did an internship while I was still in school. I got that internship from asking the company if I could do an “informational interview”. That is, can I come in for an hour or half day or whatever and shadow the person whose job I really want and talk to them about it? People in this industry are really giving and will lend their time to a nice, young, curious person if they have the time to lend, so this is a great way to pry open the first door. I happened to do this at the right time, followed up with a thank you email that included my resume and desire to keep learning as an intern, and then I spent a semester there. From there, I became friends with the senior editor. On my last day, I took HIM out for coffee. I kept in touch a couple times a year, asked to meet up with him at his new spot after I graduated, and he sent me my first freelance work which helped solidify me as an real editor. In fact, when I went to visit him after I graduated and got one of those unexciting all-round corporate video jobs you mentioned (more on that in a moment), I told him I wanted to see how real editors worked. He just looked at me a little confused and said “but…YOU are a real editor.” That was like 6 years ago, so you can see the impact of knowing established people in the industry, even if it’s not directly job-related.
So the unexciting first corporate job sounds like the kind of thing you might want to aim for, actually. I knew I wanted to be an editor, but I got this shooting-and-editing-and-producing job through an instructor at school who knew someone who knew someone who recommended me. It was fine for a while, I learned a lot, and I spent that time developing more relationships. I wanted out quickly, but I was there for four years. During that time? Building up my skills to back up my personality, but spending a majority of my time networking locally and online, getting to conferences to get in front of people and start to know them face to face. That led me to my last gig and then to my current one. There was never a random email or phone call. Always an email or phone call to a friend or a mutual friend.
Because people like to work with people they like and know and trust, or vouched for by someone they like, know or trust. That’s daunting when you start out, but we all start out that way. So start to develop a network, and get in the door by asking for the things you want from the people have can give them to you — a tour, an interview, a job shadow. Treat people like people instead of job-havers. Land whatever you can get in between but continue cultivating relationships in between, and your professional life will be more rewarding to be surrounded by so many smart people.
As far as how to market yourself, I think it depends on what you want to eventually do and where you are now geographically. If you’re in a city like LA or NY, my instinct is that generalists aren’t so appreciated. But when I was in Indianapolis, it was helpful for me to build my resume with a lot of these skills because corporate jobs tend to want one person that can do everything fairly well instead of eight people that can all do one thing exceptionally well. I think that’s a thing you need to figure out over time. And if you aren’t sure, you can look at the job being offered (if you’re applying) and tailor your resume to build yourself up in those areas. If you’re trying to talk about yourself in a networking situation and you’d really like to focus on being an editor but you mostly want experience, talk about that: “I’m a new graduate and I’d like to be come an editor, but I have all kinds of experience and I’d like to spend my time working in the field and learning more about everything I can.” Or something like that. People like young people who are committed to learning a lot and show up on time. You can take over tasks we don’t want to do OR go pick up coffee and we don’t feel too bad about telling to do either.
So figure out where you’re going to live and what you want to do, and work toward that by meeting people at events and online.
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