• Business & Career Building

  Preroll Sponsorship Rates

  Posted by Rob Jennings on January 19, 2015 at 7:11 pm

  Hi everyone,

  I’m developing a new line of web-based videos and this will be my first time pitching a series to potential sponsors. My thought is to run 2-3 second preroll ads displaying the series title, brought to you by company’s name and logo. I’m told rates are usually determined per view, for example 3 cents per impression. I will have a spec example online and I can compare the number of views it gets with similar established series, but given that online videos will accumulate views indefinitely, I don’t know where to cap it. For example, if I ask for 3 cents per impression and tell them they can expect at least 10k views in the first 6 months, they throw me $300 for the video. What happens when it accumulates the next, say 5k views? How would you recommend structuring an agreement?

  Thanks in advance!

  Rob Jennings replied 11 years, 3 months ago 1 Member · 0 Replies
• 0 Replies

Reply to this Discussion! Login or Sign Up