• Corporate Video

  Corporate Product Overview Video Pricing

  Posted by Nick Deterlizzi on July 7, 2015 at 2:42 pm

  I am bidding on a company’s video marketing business. They have their top ten products that need short 1 minute video overviews of each and then uploaded to YouTube and a streamable codec option for their website.

  I am proposing the following for the scope of the project:

  Pre-Production
  – Film in our home office
  – Design the set and background for videos
  – Storyboarding template for video overview
  – Script writing (client may or may not want to do this, have to budget for either) for each product

  Film & Production
  – Lighting
  – Film Time & Equipment
  – Additional Rental Equipment
  – Set -up time & break down time

  Post-Production
  – Editing time
  – voiceover talent
  – Royalty Free Music
  – Exporting to steaming formats for different uses

  Upload for Client
  – Upload to YouTube
  – Upload to Website or to Webmaster
  – Video Optimization on YouTube
  – Playlist creation on YouTube

  I am trying to get an idea of what I can charge to a large scale client like this. I have costs with my time of editing, film, contracting voiceover talent, buying bed music, designing the set, additional rental equipment, and possibly copywriting for script.

  I posted this for suggestions on how to be cost effective but also to get an idea of what I can charge for a project like this. If we do well and budget efficiently we can get a lot more work out of it. They have many products. I would be interested in hearing your feedback.

  Thanks,
  Nick

  Bill Davis replied 10 years, 10 months ago 3 Members · 2 Replies
• 2 Replies

• 

  Mark Suszko

  July 7, 2015 at 4:28 pm

  When I see these online, several things usually stand out, number one being crappy, off-mic sound, either from the on-camera talent or the off-camera narration.

  The second flaw is usually bad lighting and shot composition.

  The third problem area is a bad script, or a script badly performed/delivered. You might in some cases prefer to go with no voice-over at all, just occasional supers of key text call-outs. Don’t miss out on a wider audience: take the time to get good translations done in key languages.

  Finally, bad music, or unlicensed pop music. This creates nothing but problems later.

  From a business perspective, the client will want to get these done all in one day, in one location, in one shoot, as fast and cheap as possible. A “set design” may not be needed if the product is small enough to fit on a desk top: then you only need a minimal, low-distraction table-top setup like a muslin cloth and an out of focus wall surface in the BG.
• 

  Bill Davis

  August 26, 2015 at 11:16 pm

  What’s the product?

  Shooting 10 cars a month is orders of magnitude different than shooting 10 dolls.

  Or worse yet, a doll, an RV, a dresser, a ring, a painting … and so on!

  Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

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