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What Format for Web Advert?
Hi Guys,
Ive been asked to film products in use for a company who want to put it on web so that customers can click on a popup video link (like apple site when you view trailers) to see a different angle on what the product is and how its used, rather than just stare at a 2d picture and make their minds up from that. They asked me to make each product a minute long, in total there are over 200 products…. busy schedule ahead.
So Im thinking, Im shooting with XH-A1 25f HD, put in FCP and stay native as only dealing a minute long and not adding much color correction to it even though will be editing GOP wont be that time consuming…. now to export….. I know I go H264 codex but what size will be the quickest to upload. I.e dont want customers waiting to long to upload a one minute clip so whats the best way to do this, also is it worth keeping HD or SD?
Sorry guys if this is dumb
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12 Replies
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I’ll take a stab at this…
I don’t think the resolution (or size as you said) has much to do with the how long it takes a video to upload. I believe the file size and bit rate have more of an impact. The higher the bit rate, the higher your file size will be.
Also, your video won’t be HD when it’s on the web. What makes video HD is the resolution. It has to be at least 1280X720. I would imagine you would export a much smaller image for the web.
I usually ask questions on this site as opposed to answer them. So my answer might be a little off. But I think I gave you the correct info.
Robert J. Grauert, Jr.
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Thanks mate for that, very informative, (i think thats the right spelling lol) so what resolution would you suggest I should export it too? Cheers
Jay
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I believe 16:9 footage is 320X180 for web. Or 480X270 if you want it to be a little larger.
Robert J. Grauert, Jr.
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480X270 it is and what bit rate, sorry to be a pain mate
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Hi Jason,
Rob is right, the size doesn’t matter when talking on time to download, but the data rate.
However the relation size/data rate will determine the quality of the clip.
About the size I think that you should talk with the web-master.
I don’t think that a too small picture will be very helpful to show/sell any product.
Well perhaps if you are selling diamonds…
rafael -
I’m not gonna get into the data rate contest, but FLV (flash) has the great ability to load video as it’s playing. since you know the video’s length you can pump data rates and screen sizes till you find something you like. file sizes will stay small.
Thompson -
so if i prep the video and i dont have to get involved in the web part whats the best codex, size and bit rate i should hand over to the web master so that he can resize and compress at his own accord for the company web? Also should I deinterlace and select sd or hd when putting into a codex like h264 or another codex? Are all web codex mpeg4?
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[jason laville] “so if i prep the video and i dont have to get involved in the web part whats the best codex, size and bit rate i should hand over to the web master so that he can resize and compress at his own accord for the company web?”
Hi Jason,
I decide the data rate/size/codec/ etc for the videos that I hang on my web, but if I make a video for somebody else website is not to me to take those decisions, mostly when is a web for selling goods. The selling can depend much of how the clips look, how fast can be downloaded and how many people can access those clips. For example if you use QT H264 most of the PC users of the world won’t be able to see the clips because they have no QT7. No good for selling. All those things should be decided by their Marketing department or whatever they have. So you should ask them more precise specs for the clip and you do it for them as they need it (size, file size, codec).[jason laville] “Also should I deinterlace and select sd or hd when putting into a codex like h264 or another codex?”
You should always de-interlace for the web, unless you are working with progressive footage.
This of “select SD or HD when putting in a h264 or another codec” I don’t understand what you mean.
cheers,
rafael -
Hi mate thanks for the information, the guy who ownes the company refered me to a link of exactly the size and speed he wants… finally…
https://www.bigkidlondon.com/services/corporate_video_comms/katemoss.html
Could I find out from this maybe what codex was used, size and bit rate?
Sorry to be a pain with all these questions and if it seems dumb. Just dont want to start exporting recorded footage in the wrong format
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Hi Jason,
The movie in the web is Flash and he size is 400 x 225. I don’t use much about Flash but if the data-rate requirements (to get a certain quality) are similar to H264, with some 400/600 Kbps you can get a very good compression.
Cheers,
Rafael
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