Alloy Tracks Celebrates its 15th Anniversary with Major Feature Film & TV Placements
Currently celebrating its 15th anniversary year, Alloy Tracks, a renowned source of both original music and sound design tracks for the entertainment and advertising industries, enjoyed a truly remarkable 2021 with many dozens of music and sound design placements. Headquartered in Los Angeles, with a brand-new, Nashville satellite office that just opened in 2022, Alloy Tracks successfully placed its music last year within high-profile campaigns promoting major motion pictures, TV shows, and streaming network films.
Alloy Tracks founder Troy MacCubbin and his team of top composers – Bryce Miller, Norman Wille and Sebastian Jakoby – stand at the ready to tackle any project and deliver a unique, custom musical idea for any medium: trailers, film, TV, games, advertising, themed-entertainment and multi-media presentations.
Most recently, the company provided music to the trailer for “The Adam Project” – the film debuted on Netflix, March 9th.
Another very recent music placement from Alloy Tracks can be heard within the official trailer promoting “Jurassic World Dominion,” slated to premiere June 10.
Says Adam Finkelstein, Executive Creative Director, Senior Editor with Trailer Park, “Our client at Universal asked for a trailer that would mirror the wonder, scale, nostalgia, and terror the ‘Jurassic’ franchise is known for, so the iconic score from the original films served as the perfect baseline for this new piece. We approached Alloy for their inventive and unique musical style – Troy and his team are unparalleled in their artful interpretation of familiar songs and scores. We knew they would knock it out of the park, and sure enough they exceeded our expectations. What I think makes this piece of music so successful is that it has its own distinct identity and melody – one that complements the score perfectly. The signature synths and haunting strings build into an epic and grand melody that eventually transform into the theme we all know and love. Just as the piece crescendos and drops out, epic drums take over to bring the action and horror, resulting in an overall experience that delivers on every emotional level.”
“Working with Alloy Tracks is always a privilege. In a time when we are bombarded with new content daily, they find a way to make music cut through the noise in an extremely impactful way. Every composition has something special and unexpected. Memorable marketing aims to challenge conventions and surprise people. Troy and his team at Alloy Tracks do just that, every time,” Finkelstein concludes.
Regarding his company’s 15th anniversary milestone, and the fact that 2021 was one of Alloy Tracks’ best years ever, MacCubbin said, “I am thrilled by how we have slowly and steadily built up the Alloy Tracks brand since our launch in 2007. I love that we are a relatively small company that prides itself on delivering personal service with quick, high-quality turn arounds. While we have obviously established ourselves as one of the top tier music companies for major motion picture advertising, I’m also really interested in pushing Alloy Tracks further into additional arenas including campaigns for video games, major brand advertising, TV shows and Film. We have an amazing team of loyal and gifted composers based all over the world, and I’m really excited to see what potential new doors we can crash through, this year and beyond!”
In addition to the three new trailers cited above, Alloy Track’s 2021 music placements included trailers promoting these Feature Films:“DC – The World Needs Heroes,” “King Richard,” “The Batman,” “Moonfall,” “”Sonic The Hedgehog 2,” “Dune,” “The Many Saints of Newark,” “Encanto,” “Judas and the Black Messiah,” “Soul,” “Tom & Jerry,” “Space Jam 2,” “Godzilla Vs. Kong,”” “Cruella,” “Mortal Kombat,” “Promising Young Woman,” “One Night in Miami,” “Respect,” “Old,” “The Suicide Squad: El Dorado,” “The Hitman’s Wife’s Bodyguard,” “Loki,” “In the Heights,” “Black Widow,” “Halloween Kills,” “Free Guy,” ‘Hawkeye,” and “Shang Chi and the Legend of the Ten Rings,” among them.
Alloy Track’s 2021 music placements included campaigns promoting these TV Shows and Streaming Network Films: “The Falcon and the Winter Soldier,” HBO’s “The Nevers,” “Dopesick,” “House of Gucci,” “The Boys” (season 2,) “Bridgerton” (season 1,) “The Mandalorian,” “Mare of East Town,” “Dexter: New Blood,” “The Expanse,” “Halston,” “Invasion,” “The Witcher” (season 2,) “Tiger King” (season 2,) “Star Wars: Visions,” FX’s “American Horror Story” promos, “Animaniacs” (season 2,) “Mysterious Benedict Society” and “The After Party,” among many others.
And Alloy Track’s 2021 music placements also included promotions for such Special Projects as: An NBA Lakers-Clippers tune-in spot; a promo for The Comedy Store; and Facebook Spots and a trailer promoting Will Smith’s best-selling autobiography, “Will.”
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