This is an easy one. When you have your text, go to the text animate properties, and insert a position attribute. Keyframe your range selector start point, and then put the value in the position that you want it to change. Under advanced change your ease options or make an easy ease on the keyframes and in the graph editor manually change it.
Next precompose, then create a mask to mask out the bottom position, feather it a bit, and then play the animation. The text should raise up just like that add.
Best,
Derek Boettcher
Creative Management
BTH Media Group
https://bthmedia.com