-
Avid announces resolution independence and new DNxHR codec
Avid Connect Europe 2014 opened today in Amsterdam with some interesting announcements.
Christine Newman stepped up to talk about Avid Everywhere:
“A few examples of companies getting on the platform…Sinclair Broadcast…ITV…MBC in Asia.”
… and to announce Avid resolution Independence:
“The lack of standardization creates too many points of failure for us as content creators… when any one link in the technology chain changes, your entire workflow can break down, costing you valuable time and money. That’s why today, we’re announcing a totally different way to solve the problem–We are introducing Avid Resolution Independence.”
“A completely fluid architecture for working with material of any resolution – SD, HD, 4K and beyond… on prem…. or in the cloud… across your entire workflow.”
“This new architecture allows you to scale fluidly with any resolution – proxy to native. Work with 4K today…., 8K tomorrow, and who knows….even 64K … 128K in the future. There are NO architectural limits.”
“Media Composer cloud – edit 4k media anywhere in the world.”
“If you choose 4k throughout the workflow or just at the end, you get same pixels back.”
And Adam Kranitz announced DNxHR:
“Announcing DNxHR–a high resolution codec. Choose your bitrate from low bandwidth to what we believe is near lossless.”
The full blog text can be found here: https://www.avidblogs.com/avid-connect-europe-2014-opening-session-live-blog/
Great to see Avid is alive… and kicking.
– Ronny