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Think NLE or Camera maters? Watch this
Bentley commercial. Shot on iphone. Edited on iPad
. https://www.cultofmac.com/279385/bentleys-latest-ad-shot-iphone-5s-edited-ipad-air/
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64 Replies
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Still looks as if it was shot by an amateur camera. There was too much glare, badly back lit, contrasty, muddy dark areas, I could go on. Look at “Schindler’s List” for good B & W cinematography.
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Well, it certainly shows that if you want your interviewees to be in focus and you don’t want to blow your highlights and you want to avoid any number of really nasty artifacts, and you don’t want to have to grade everything B&W to cover up the colour problems, you’re certainly better off not trying to shoot on an iPhone.
Simon Ubsdell
tokyo-uk.com -
Think you missed the point here
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“The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.
Read more at https://www.cultofmac.com/279385/bentleys-latest-ad-shot-iphone-5s-edited-ipad-air/#Q6lrvzsTpXwjbCsm.99”Why? Why would anyone want to compromise like this when shooting and editing a promo for one of the world’s finest cars when the results are so patently poor? I don’t understand.
Simon Ubsdell
tokyo-uk.com -
Did you watch the whole video? Theyr’e also promoting the fact that the Bentley has two built in iPads behind the front seats. It doesn’t completely make sense, but there is at least some sort of meager connection. “We have built in iPads, and we think they’re so great an asset, that we shot and edited this video on iPhones and iPads.”
So I guess if you want a free iPad (that you can’t take anywhere) it comes with a 50k? 80k? Bentley. I like the setup, but I think that their clients already had iPads, so just a keyboard and iPad mount would’ve probably been enough.
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[Bret Williams] “Did you watch the whole video? Theyr’e also promoting the fact that the Bentley has two built in iPads behind the front seats.”
Yes, I did notice that there was a vestigial connection that could almost make sense of the decision – i still looks and sounds pretty terrible. Why would you want “pretty terrible” associated in any way with the Bentley brand?
Very peculiar.
I’m also not sure that Bentley owners are the kind of folk who knock up corporate videos in the back of their cars, but I could be wrong.
Simon Ubsdell
tokyo-uk.com -
But what part of what we saw was even the ad? The entire thing looked like a behind the scenes. In any case, I do like the car. I’ll think I’ll get the grey one. Or maybe the black one. Or the white one. Decisions, decisions.
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[Bret Williams] “In any case, I do like the car. I’ll think I’ll get the grey one. Or maybe the black one. Or the white one.”
I’m going to go for all three, I think.
Simon Ubsdell
tokyo-uk.com -
On one hand I think the recent excitement over new cameras and NLE announcements at NAB is a sign that NLEs and cameras still matter. On the other hand “28 Days Later” was shot in SD over a decade ago and edited on hardware and software that would be archaic by today’s standards. On top of that people have been shooting and editing on mobile devices for a few years now.
Other than click bait (which is great from a promo stand point) I don’t see what this Bentley/Apple cross promotional effort brings to the table.
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[Andrew Kimery] “On the other hand “28 Days Later” was shot in SD over a decade ago and edited on hardware and software that would be archaic by today’s standards.”
Indeed, but then that was a stylistic choice entirely appropriate to the subject matter of the movie. Clearly not the case here.
Simon Ubsdell
tokyo-uk.com
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