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will never use any other editing software other than what Adobe provides – even if they hate it
So says Bob Zelin and other very interestingstuff: Please read his full article.
https://magazine.creativecow.net/article/nab-2013-bob-zelin-the-evolution-revolution
Adobe Anywhere was the most important product at NAB 2013 – more amazing than the Blackmagic 4K camera, or anyone else’s product. The reality that “one day soon” (and “one day” right now for CNN) that you can be in Iraq with a WiFi Connection and can access your company server’s 4K media and edit it over WiFi, and don’t need any other equipment – well that just makes me sick.
Anyone that can afford it will buy Adobe Anywhere, and anyone that has Adobe Anywhere will never use any other editing software other than what Adobe provides – even if they hate it – because Adobe Anywhere is just too important of a product. Once your facility owns Adobe Anywhere, everyone can do everything, all at full media resolution, on a laptop sitting at Starbucks Coffee.
It works by streaming the video to you, not by creating proxy files. All you need is the server setup that is powerful enough to feed your users. As this product becomes more accessible to the regular production and post production companies, the only products that will survive will be the ones that tie in with Adobe Anywhere.
I can foresee that the model of the old post production facility will embrace Adobe Anywhere – at any cost – to convince smaller companies to let them maintain their media (on their servers, archive systems and asset management) so that the client can just “log in” via WiFi, and do their full 4K editing, and ultimately deliver to that TV station or client (via Aspera or Signiant, who were both the hit of digital delivery at NAB 2013). The giant “post house” will maintain a large Adobe Anywhere server, which they will allow their clients to use, and all the production companies will say “all we need are these laptops and an AJA T-Tap or Blackmagic Mini Monitor – we don’t have to buy any more equipment ever again”.
So, will Adobe take over the world? I think so.
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17 Replies
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I am sure Bob is biased towards facilities and networks. There are plenty of small operators who will just take a laptop/tablet & edit where they like with or without wifi. Many editors will not need Anywhere so NLE choice is not only with Adobe, but I share Bob’s enthusiasm for the concept.
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And didn’t I see avid demonstrate basically the same thing? It may be the future, but geez Adobe hardly has a monopoly on the concept.
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What about FCPX anywhere?
All you need is a Macbook pro and if necessary a small thunderbolt drive. An enormous amount of editors have no need to either work ‘anywhere’ or edit collaboratively.
BOB ZELIN – “Anyone that can afford it will buy Adobe Anywhere, and anyone that has Adobe Anywhere will never use any other editing software other than what Adobe provides – even if they hate it – because Adobe Anywhere is just too important of a product. Once your facility owns Adobe Anywhere, everyone can do everything, all at full media resolution, on a laptop sitting at Starbucks Coffee.
It works by streaming the video to you, not by creating proxy files. All you need is the server setup that is powerful enough to feed your users. ”
Bob talk about organisations such as CNN working in the field with Adobe Anywhere and I can sort of see it working within a large company although you would need the a blisteringly fast and stable internet connection. But editing in Starbucks doesn’t really stack up unless you are slamming shots together for a news piece. I would need somewhere quieter to work as I see editing as primarily a mental process obviously aided by any of the leading NLEs available.
“As this product becomes more accessible to the regular production and post production companies, the only products that will survive will be the ones that tie in with Adobe Anywhere.”
Whilst I appreciate Bob’s enthusiasm that seems like a rather myopic statement.
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Adobe Anywhere has the potential to be a game changer for groups of editors that need to collaborate on fast amounts of media. It also requires you to invest in an infrastructure and expensive servers. For some this is an golden state they are entering (such as CNN), but for the vast majority of editors I’d imagine its not even something they care about.
For us – a small, relatively high-end post shop in Sweden, I don’t see the need for it at all. I understand it might be great for some but certainly not a game-changer for editors in all fields. What we could use is a shared project / storage solution for 2-4 editors but the infrastructure problems makes us not go that route.
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For sake of clarity, Bob’s work is almost entirely small companies and usually not broadcasters or networks. He has installed plenty of small SAN and networked installations that service their needs.
If the objective is editing at Starbucks, then Avid and Quantel have already been delivering that capability for at least a year or more with Interplay Sphere and QTube respectively.
Adobe Anywhere sounds like very cool technology, but it involves investment is a heavy-duty centralized infrastructure. SAN, several enterprise grade Windows servers, high performance NVIDIA cards, outward facing network structure and Adobe software. It is not a piece of software you order and download from Adobe. It’s a professional services installation that will be handled by a certified VAR.
AFAIK, to date CNN is a test bed, not an active, across the board user.
Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
If your objective is to edit at Starbucks, you’re too concerned about using your edit system as a babe magnet!
I’ve already got Adobe Anywhere…it’s called a Lenovo W510 laptop running the CS6 Master Collection – just fine. But I use it at my clients facilities – I wouldn’t be caught dead editing at a coffee shop – too many distractions…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
I do see the power of Adobe Anywhere even for smaller shops that might have an editor at the client or agency a day or two here or there. It’s an enormous freedom having access to everything via the net. I however also know the reality of internet availability. It can be shaky as hell at times and having to rely on that while editing could be quite a head-ache also.
I’d like to see it to believe it – in the real world that is. I also think the initial cost will scare a lot of people away as well. We’re not talking an off the shelf MacMini with a Pegasus raid or some random gigabit NAS as storeage. We’re talking dedicated hardware at quite a high level.
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At NAB I asked the product manager for anywhere and there is no video out currently. In other words, the streamed proxy that you are working with isn’t going to be able to be converted to an accurate baseband output on the fly. And maybe it never will, so start the bitching chorus re no baseband out to a professional monitor like we had for 10.0.0. Also, it is not just a stream. The processing can happen either locally or remotely (on the server) depending on what the render is. Whichever is more expedient will happen – local render or remote render.
Something is wrong with the thought of a big post house hosting footage and anywhere servers. Always the client will want a font or plugin that isn’t available on the anywhere servers that will make for more trouble than it is worth, but maybe they’ll figure that all out.
And according to https://www.starbucks.com/store-locator, there is no starbucks in bagdahd.
Keith Koby
Sr. Director Post-Production Engineering
iNDEMAND
Howard TV!/Movies On Demand/iNDEMAND Pay-Per-View/iNDEMAND 3D -
I’d imagine color accuracy isn’t key for this kind of workflow now. For some that’s probably a tradeoff they’re willing to take.
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It could be a game changer for news where image quality takes a back seat to content. But in the field – in news, you are often editing things shot along side you in the field. You aren’t typically in a baghdad starbucks editing file footage back on the anywhere servers into your report on a whatever. You’re editing you’re footage of the event and the reporter to submit.
And for creative post, image quality does matter as does external video. Color is one thing, compression of the image is another.
I’m more pleased with the project sharing in roads they’ve made in anywhere than the “anywhere” part of it.
Keith Koby
Sr. Director Post-Production Engineering
iNDEMAND
Howard TV!/Movies On Demand/iNDEMAND Pay-Per-View/iNDEMAND 3D
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