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Thoughts on the update
FWIW – my thoughts on the 10.0.3 update.
https://digitalfilms.wordpress.com/2012/02/24/the-fcp-x-update/
– Oliver
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13 Replies
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Great article – thanks Oliver.
What I like is your sense of perspective that must come from both your knowledge of other NLEs and your experience as an editor.
You mention that you feel the latest 10.0.3 update is probably very close to what Apple originally intended to release last Summer.
Well imagine if this had been the release and that they had also kept Final Cut Studio alive and kicking for a couple of years whilst this version grew up a bit.
It would have had a very different reception.
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[Mark Dobson] “What I like is your sense of perspective that must come from both your knowledge of other NLEs and your experience as an editor.”
Thanks. Although I may argue more vehemently here in one direction or another, I do try to take a step back and think through it with some perspective when I write my articles and blog posts.
[Mark Dobson] “Well imagine if this had been the release and that they had also kept Final Cut Studio alive and kicking for a couple of years whilst this version grew up a bit.”
I completely agree. I don’t buy for a minute the argument that multicam, for example, was somehow added between the launch and the start of this year, simply in response to customer requests. Some features simply weren’t ready in time. There may be other tools added. For example, the track-based picture icon that’s been floating around and is still in the Package Contents is a real conundrum. I firmly believe we are just now coming out of a period with the product that would otherwise still be considered an alpha or beta phase with any other product or company. At $299 you paid to be a beta tester. 😉
Clearly Apple chose a “cut the cord” approach to launching the product and a lot of the negative reaction has been a result. Furthermore, a lot of the press articles surrounding X have done little more than recap Apple’s PR on the product, instead of critically analyzing the pros and cons. When people run into the holes in the product and find out that not all is rosy, the response is a let down.
In short, a more honest presentation of the product, a clearer roadmap of where the product is going and who it was designed for, and a more graceful transition would have done wonders to help their cause.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I haven’t read all the posts on the debate forum (I read the Techniques forum instead), so I don’t know what the received wisdom is…
…but I assume the way FCP X was launched wasn’t much to do with the team creating it.
1. Final Cut Pro 7 was EOLed probably to force the hardware part of the FCP ecosystem to produce non-QuickTime versions of their drivers and products.
2. Final Cut Pro X may have been released too early to test Mac OS X Lion’s ‘Mac App Store distribution only’ policy. Given that tens of thousands of people downloaded Final Cut Pro X and a significant fraction downloaded Motion with few problems, that might have eased the path for Lion a few weeks later.
The preceding does mean I think these were good reasons, but they are explanations for odd decisions.
Alex
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Alexandre Gollner,
Editor, Zone 2-North West, Londonalex4d on twitter, facebook, .wordpress.com & .com
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“Multicam is nicely implemented for picture, but until the audio side is fixed, it’s unusable for some projects, like reality TV shows.”
… and cooking shows, at least the way I work. Which means X is definitively out of the running for me. Thanks for the review Oliver, saved me a lot of testing time. Now the big wait is for Adobe’s next move.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Alex Gollner] “1. Final Cut Pro 7 was EOLed probably to force the hardware part of the FCP ecosystem to produce non-QuickTime versions of their drivers and products. “
Doesn’t this assume that FCPX would be strong motivator? Apparently it was though but isn’t it possible they would have just abandoned altogether just as many abandoned FCP7?
Apple has always had long transition periods whether the move from OS9 to OSX or PPC to Intel.
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Nice work, Oliver.
Is that Papyrus? 😉
https://digitalfilms.files.wordpress.com/2012/02/df_fcpx_feb12_6.jpg
Jeremy
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[Jeremy Garchow] “Is that Papyrus? ;)”
You mean the font? Not sure. Just something on the system. Thanks for the comments. I’ll have a series of FCPX-related posts in the next several weeks. Most of them positive, believe it or not 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “Most of them positive, believe it or not ;-)”
Look out, Cleveland!
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Good and fair article. I look forward to reading more.
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[Oliver Peters] “For example, the track-based picture icon that’s been floating around and is still in the Package Contents is a real conundrum.”
I still wonder about this as well. The fact that it’s still in there is strange. I figure it’s one of two things:
a) a forgotten relic from an abandoned development path. FCPX’s vestigial tail.
b) a hint of things to come.
My money’s on a)
Another great article, Oliver. Looking forward to your next ones.
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David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl
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