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Activity Forums Creative Community Conversations Baselight for FCP?

  • Walter Soyka

    December 23, 2011 at 3:32 pm

    It seems the consensus is that FCP7 will kick around for another year or two, so there may still be a good market for Baselight for FCP in the short term.

    Given the small high-end uptake of FCPX, even if Baselight could develop their plugin for FCPX today (and that may not be possible until Apple addresses some of the issues holding up third-party development), would it sell enough licenses to offset its development cost?

    I joked about FCPX pricing yesterday [link], but by setting the base price of the application so low, Apple may have also established very low pricing expectations for third-party plugins and possibly damaged the viability of the market.

    Third-party developers need a more comprehensive plugin API from Apple, and they need FCPX to pick up high-end users who would be willing to pay higher prices for tools they need.

    Walter Soyka
    Principal & Designer at Keen Live
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    RenderBreak Blog – What I’m thinking when my workstation’s thinking
    Creative Cow Forum Host: Live & Stage Events

  • Mitch Ives

    December 23, 2011 at 3:39 pm

    [Walter Soyka] “It seems the consensus is that FCP7 will kick around for another year or two, so there may still be a good market for Baselight for FCP in the short term.”

    To use a literary quote, perhaps “The rumors of my death have been greatly exaggerated”…
    — signed FCS

    Mitch Ives
    Insight Productions Corp.
    mitch@insightproductions.com
    http://www.insightproductions.com

    “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

  • Andrew Richards

    December 23, 2011 at 4:01 pm

    [Walter Soyka] “I joked about FCPX pricing yesterday, but by setting the base price of the application so low, Apple may have also established very low pricing expectations for third-party plugins and possibly damaged the viability of the market. “

    This was a problem with Final Cut Server as well. $999 for the software but $20K+ to make it do anything. That still beat $100K software that took $20K to make it do anything (artbox), but few people had that frame of reference.

    Best,
    Andy

  • Chris Harlan

    December 23, 2011 at 4:42 pm

    [Walter Soyka] “Third-party developers need a more comprehensive plugin API from Apple, and they need FCPX to pick up high-end users who would be willing to pay higher prices for tools they need.

    Here, here! That we are now half a year past the release, and I see no evidence yet of that more comprehensive API, is one of the many reasons that I’m dubious about Apple’s intentions for FCPX.

  • Jeremy Garchow

    December 23, 2011 at 5:11 pm

    To keep things in perspective, this was announced preNAB before anyone knew the end-of-fcs-as-we-know-it was neigh.

    That’s why it was developed, who knows if they’ll keep developing as they were blindsided like the rest of the plugin industry.

    It’s probably why you can only “pre-register your interest” which is a fantastically written piece of copy.

  • Chris Harlan

    December 23, 2011 at 5:12 pm

    [Jeremy Garchow] “It’s probably why you can only “pre-register your interest” which is a fantastically written piece of copy.”

    Yes! Truly graceful!

  • Walter Soyka

    December 23, 2011 at 5:18 pm

    [Jeremy Garchow] “To keep things in perspective, this was announced preNAB before anyone knew the end-of-fcs-as-we-know-it was neigh. That’s why it was developed, who knows if they’ll keep developing as they were blindsided like the rest of the plugin industry.”

    Look at the new ads on this forum — Baselight has apparently just spent some money on an ad buy promoting Baselight for FCP. Sure, it’s not a shipping product, but they are saying it’s “Coming Soon.”

    Why should we take it any less seriously than coming-soon broadcast monitoring in FCPX?

    Walter Soyka
    Principal & Designer at Keen Live
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    RenderBreak Blog – What I’m thinking when my workstation’s thinking
    Creative Cow Forum Host: Live & Stage Events

  • Jeremy Garchow

    December 23, 2011 at 5:29 pm

    [Walter Soyka] “Why should we take it any less seriously than coming-soon broadcast monitoring in FCPX?”

    Who said not to take it seriously and how new are those ads? I have no idea of their vintage.

    I’m sure they’d like to get a little money out of it instead of killing the whole thing, or at least allow me to register to garner interest to see if it’s worth pursuing for themselves.

    My points is, the announcement of this plugin has been around longer than the announcement of fcpx, so it’s not exactly new news.

    When announced, it was said to be available in fall 2011. Fall ended a couple of days ago, so they are on time!

  • Walter Soyka

    December 23, 2011 at 5:45 pm

    All good points!

    I apologize for misreading your post.

    Walter Soyka
    Principal & Designer at Keen Live
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    RenderBreak Blog – What I’m thinking when my workstation’s thinking
    Creative Cow Forum Host: Live & Stage Events

  • Andrew Richards

    December 23, 2011 at 7:19 pm

    What is there to buy? The Final Cut Pro brand carries on, such as it is, so that isn’t going anywhere. The legacy FCP codebase has no future since it is all based upon legacy QuickTime.

    There is nothing stopping any third party from developing a Mac-only NLE that had 99.9% of the look and feel and mechanics of legacy FCP upon the 64-bit APIs in Lion that FCPX is built upon. They’d have to roll their own riff on the UI for copyright compliance, but aside from that, there is nothing stopping anyone.

    Except, why would anyone do that?

    Best,
    Andy

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