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New rumor: Apple to abandon FCPX
Saw this link posted on gearslutz.com
English Translation:
https://www.hardmac.com/news/2011/06/30/apple-issues-a-communique-following-the-criticisms-of-final-cut-pro-xFrench:
https://www.macbidouille.com/news/2011/06/29/apple-communique-suite-aux-critiques-de-final-cut-pro-x“According to this information, which still should be taken with tweezers, Apple would hesitate to continue to beat a path in the market with Final Cut Pro. The decision would not formally be made, but version CPF X could be the last that Apple will release. The software would continue in the short term to progress, but would finish completely forgotten just like Shake. In this case, it would be supported 3 more years and would cease to exist in 2014.”
(CPF X appears to be a typo of FCP X)
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26 Replies
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Come on guys, paranoia is now swirling the Cow, time to get back to editing.
Richard Clark’s kiwicafe.com
Film | Photography | Writing
http://www.kiwicafe.com/
Aotearoa New Zealand -
HardMac is a good source – been following them for years. That said… WTF?
This would be my worst ‘Apple as an IOS company’ fear. Apple should make the divide, IOS division and computer professional division – IOS could feed off of advances of the professional division and vice versa.
For all my complaining I really think Mac is the best system. That’s the reason I got irritated in the first place – if you saw the convoluted integration of media I do with multiple apps you would probably be horrified, but the Mac is amazing at that.
I hope that it’s a false story.
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Is it just me, or does this forum get less and less reality-based by the day?
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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A couple of years Steve Jobs announced at an Apple keynote that Apple is a mobile device company. There is no place for apps like FCP and Logic in a mobile device company.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
[Tom Wolsky] “A couple of years Steve Jobs announced at an Apple keynote that Apple is a mobile device company. There is no place for apps like FCP and Logic in a mobile device company.”
There is when Apple considers MacBook Pros with as much power as Mac Pros from a couple of years ago to be ‘mobile devices’. Which it does.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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I personally believe that the architectural efforts below the skin of this software, which are pretty serious, just keep searching ‘relational databases’ or whatever you care to off craig seeman or chris kenny, the clean stable work done is deadly serious – apple have made serious determinations about what they believe media generation and consumption should be in the medium term – let no one be in doubt that as production, they are expressing it in FCPX – the issue relates to their interpretation of tools and methodology, which is, of course, where you will find prats like me frothing on the floor – with regard to the architecture of the software – that stuff is warp core solid. we can argue like loopers for expressed methodology – but the substructure behind it is, I suspect, intellectual Ahhnollld.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Chris Kenny] “There is when Apple considers MacBook Pros with as much power as Mac Pros from a couple of years ago to be ‘mobile devices’. Which it does.”
Which is exactly the point. Apple has already clearly stated that laptop sales are driving the computer division well north of 50% of sales, but I believe I heard something like 75% in one of their keynotes (yes I could be wrong). Since we already know they drop off hardware products that don’t drive a significant piece of sales … it stands to reason that the MacPro would be the first to go.
Xserve-RAID got booted … which actually made sense since it was outdated and they’d have to start near from scratch anyway. The Xserve, though, is an amazing piece of hardware. They are the core heart and soul of my shop. I’m not going to replace them with honking MacPros that take up all my rack space. I can’t replace them with Mini’s because I need Xsan and fiber channel. Regardless though … both were killed off because of low sales – RELATIVE TO THE REST OF THE COMPANY.
I’m sure the iMac and Mac Mini will remain in the product line for years to come because they target … anyone .. who wants a nice robust machine. MacPro is too pricey and powerful for what MOST people need, and its showing in sales. So once the MacPro is gone, and we have no way to use Xsan on these all-in-ones … what are the Pro’s going to do? Windows here we come.
It’s not just one thing here, and that’s what people like yourself are hung up on. I love Apple, truly I do … I’m on a MBP right now, but they signaled to me as a professional a real disinterest in my professional needs when they got rid of the Xserve.
Back to your point … they are a ‘Mobile Devices’ company, but I have never seen a professional edit bay using a MacBook Pro for day-to-day with full I/O. It doesn’t happen.
Let’s take a quick look at Wikipedia for some data. Including early 2009, how many times have the following products received updates:
MacBook Pro: 4 (Early 2009, Mid 2009, Mid 2010, Mid 2011)
iMac: 4 (Early 2009, Late 2009, Mid 2010, Mid 2011)
Mac Mini: 3 (Early 2009, Late 2009, Mid 2010)
Mac Pro: 2 (Early 2009, Mid 2010)I’m sure Apple cares about the Pro desktop market, but its a shrinking segment, and once its small enough the investment will be too big to keep up with it … poof to Mac Pro and Mac-based edit bays as we know them. And … to the original point … where does that leave FCPX? Hard to say, but I suspect what they are getting at is that, in reality, iMovie goes away and Final Cut becomes the sole editing app out of Apple. I honestly hope I’m wrong, but take a careful look at the historical precedent already set by this company.
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[Keith Rocheck] “Since we already know they drop off hardware products that don’t drive a significant piece of sales”
Even these days, Mac Pros probably sell dozens of times as many units as the Xserve was selling. And Apple probably uses them internally.
[Keith Rocheck] “Back to your point … they are a ‘Mobile Devices’ company, but I have never seen a professional edit bay using a MacBook Pro for day-to-day with full I/O. It doesn’t happen.”
True, but I have to say I’ve noticed a remarkable amount offline editing happens on MacBook Pros these days, at least in the indie feature world.
And Thunderbolt changes a lot with respect to I/O on non-towers.
[Keith Rocheck] “Let’s take a quick look at Wikipedia for some data. Including early 2009, how many times have the following products received updates:
MacBook Pro: 4 (Early 2009, Mid 2009, Mid 2010, Mid 2011)
iMac: 4 (Early 2009, Late 2009, Mid 2010, Mid 2011)
Mac Mini: 3 (Early 2009, Late 2009, Mid 2010)
Mac Pro: 2 (Early 2009, Mid 2010)”This has much more to do with Intel’s processor release cycles than with Apple. For instance, new Intel processors suitable for use in the Mac Pro aren’t due out until Q4 of this year. (Though there are rumors Apple might get early access, as they have with some processors in the past.)
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read our blog.
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[Tom Wolsky] “A couple of years Steve Jobs announced at an Apple keynote that Apple is a mobile device company. There is no place for apps like FCP and Logic in a mobile device company.”
What he said that they were the largest mobile device company in the world. Not that they were a mobile device company. There is a difference, not that their focus hasn’t changed to mobile devices.
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[Chris Kenny] “Even these days, Mac Pros probably sell dozens of times as many units as the Xserve was selling. And Apple probably uses them internally.”
True, but when you consider how far the iMac has come and how powerful it is would you not agree that companies are buying more of them for production work in place of the Mac Pro than they would have … 5 years ago? Keep that trend up for 5-10 more years.
[Chris Kenny] “True, but I have to say I’ve noticed a remarkable amount offline editing happens on MacBook Pros these days, at least in the indie feature world.”
Yes it does, but when you focus on the pro’s (and I’ll include indie features in there) … it still comes back to an edit bay with all that good-old professional infrastructure behind it (regardless of scale and complexity).
[Chris Kenny] “And Thunderbolt changes a lot with respect to I/O on non-towers.”
Thunderbolt does not change all that much. Reality check here, and I’m being serious, one Thunderbolt port is the equivalent of a single PCIe x4 slot. I can’t put a high end graphics card on that. I can’t put anything better than a 2x4Gbps fiber channel card on that, not even 1x8Gbps. Most professional I/O are PCIe x4, but use a hefty amount of the bandwidth in those 4 lanes. Notice how none of the Thunderbolt I/O devices manufactured by BMD and Matrox have loop outs? The iMac has two of these ports, but reality is that they need at least 1-2 more and that still is not the same. We need at least one connector that gives a full 16 lanes before I’ll give in to iMacs and MBPs being suitable to living in an edit bay. Offline … have at it.
[Chris Kenny] “This has much more to do with Intel’s processor release cycles than with Apple. For instance, new Intel processors suitable for use in the Mac Pro aren’t due out until Q4 of this year. (Though there are rumors Apple might get early access, as they have with some processors in the past.)”
True, considered that when making the point, but still made it anyway.
Thanks,
Keith
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